The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
"synopsis" may belong to another edition of this title.
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies and governments all over the world. He is a frequent speaker on issues related to trade, trade policy and global business strategies. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis, support of trade negotiations and retaliatory actions, and policy coordination for international finance, investment, and monetary affairs. He currently serves on the faculty of The McDonough School of Business at Georgetown University.
Illka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the "School of Business" program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America as well as the United States.
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Book Description Holt,R.& W., 1972. Hardcover. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. No Dustjacket. Ex Library. Bookseller Inventory # BBI1854069
Book Description Dryden Press, 1972. Book Condition: Poor. This book has hardback covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy. No dust jacket. Bookseller Inventory # 2743413
Book Description Holt, Rinehart and Winston. Book Condition: Fair. Acceptable condition. Book Good. No dust jacket. Bookseller Inventory # N25A-01439
Book Description Holt, Rinehart and Winston, 1972. Hardback. Book Condition: VG+++. No Jacket. First Printing. 8vo - over 7¾" - 9¾" tall. Book is clean, tight and square. Text is clean and unmarked. Bookseller Inventory # 014514