This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
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Book Description Thomson Learning, 1980. Book Condition: Fair. 3rd. N/A. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP81808153
Book Description Thomson Learning. Paperback. Book Condition: Good. Ex-Library Book - will contain Library Markings. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G0030899591I3N10