Global Business (The Dryden Press series in management)

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9780030948817: Global Business (The Dryden Press series in management)

This book shows how economics can be used to clarify and stimulate thinking about organisations and their decision problems. It is mainly designed for university students of economics, management and business studies and of public and social administration. But its clear and lively exposition will have a wider appeal. The author introduces economic controversies on organisational power, exchange and self-interest, generosity and public spirit. He outlines many practical uses of such concepts as marginalism, opportunity cost, time preference and risk, scale economies and diseconomies, market power, public goods and externalities. He applies economics to business planning and budgeting problems and also to the problems of social enterprises in obtaining resources through charges and grants and in allocating these resources 'efficiently' and 'fairly'. A distinctive feature of the book is that it analyses problems in the wide context of business, public and voluntary organisations. Unlike many conventional texts it is not highly abstract, technical or descriptive. Drawing on his extensive experience, the author provides many real-life and typical case studies to highlight his central theme: the fruitful interaction between abiding economic ideas and contemporary organisational problems.

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Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global-from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when world competitors move into one's territory. Each chapter concludes with "Food for Thought" questions that challenge the reader to think more deeply about entry into the global market, as well as further readings and online resources that provide useful references for continuing investigation. Global Business: Positioning Ventures Ahead equips readers with the skills to ride out the risks and reap the rewards of world-class engagement.

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M. R. Czinkota
Published by Harcourt College Pub (1994)
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Czinkota, M. R.
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CZINKOTA
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Ilkka A. Ronkainen and Michael H. Moffett
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