This work aims to show readers how to combine vision with skill, aptitude and market opportunities when running a small business. Global issues are integrated throughout the text. There is emphasis on guerilla marketing techniques and customer service.
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Book Description Dryden Pr, 1993. Paperback. Book Condition: New. book. Bookseller Inventory # 30965853
Book Description Dryden Pr, 1993. Paperback. Book Condition: New. 3rd. Bookseller Inventory # DADAX0030965853