Business Research Methods

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9780030975851: Business Research Methods
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This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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About the Author:

William G. Zikmund (1943-2002) was a professor of marketing at Oklahoma State University. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he had extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than half a million students have read his books.

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Other Popular Editions of the Same Title

9780030350849: Business Research Methods, 7th Edition

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ISBN 10:  0030350840 ISBN 13:  9780030350849
Publisher: Cengage Learning, 2002
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9780030258176: Business Research Methods 6e

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Hardcover

9780030750199: Business Research Methods

Dryden..., 1991
Softcover

9780030989575: Business Research Methods

HBJ Dr..., 1994
Softcover

9780324182392: Business Research Methods with WebSurveyor Certificate

South-..., 2002
Hardcover

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