International Marketing Strategy (Dryden Press Series in Marketing)

4 avg rating
( 1 ratings by GoodReads )
 
9780030983733: International Marketing Strategy (Dryden Press Series in Marketing)

This reader deals with the environment, external and internal strategic dimensions and implementation considerations from the viewpoint of the new entrant into the international market. Exporting, from the standpoint of both smaller and medium-sized firms, is given primary emphasis. Features: * Theoretical and pragmatic viewpoints are reflected, to encourage a thorough understanding of foreign market entry requirements, opportunities and strategies. * The first section, on the environment, outlines the growing interdependencies and linkages that make all firms part of international marketing. Trading blocs and international trade relationships are illustrated using the EC, the former communist bloc, the U.S. and Japan as examples. * Government assistance to firms in the start-up phase of international market entry is highlighted in the second section. These chapters include overviews of export promotion, with detail on who is helped and who isn't. * Chapter 8 presents a detailed study of a state government's efforts in export promotion. * Part 3 studies the factors affecting a firm's decision to internationalize or not. It also deals with the challenges that might be unfamiliar to firms which only market domestically. * Part 4 examines cost factors and competitive factors in light of globalized marketing. Product development, distribution, and trading companies are also among the topics included in this discussion of the impact of globalization.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Czinkota, Michael R.; Ronkainen, Ilkka A.
Published by Harcourt
ISBN 10: 0030983738 ISBN 13: 9780030983733
Used Paperback Quantity Available: 1
Seller
Motor City Books
(Brownstown, MI, U.S.A.)
Rating
[?]

Book Description Harcourt. Paperback. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0030983738I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 4.09
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Czinkota, Michael R.; Ronkainen, Ilkka A.
Published by Harcourt
ISBN 10: 0030983738 ISBN 13: 9780030983733
Used Quantity Available: 1
Seller
Wonder Book
(Frederick, MD, U.S.A.)
Rating
[?]

Book Description Harcourt. Book Condition: Fair. Acceptable condition. Dampstained. Bookseller Inventory # J10E-00536

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 4.09
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Czinkota, Michael R.; Ronkainen, Ilkka A.
Published by Harcourt
ISBN 10: 0030983738 ISBN 13: 9780030983733
Used Paperback Quantity Available: 1
Seller
Silver Arch Books
(St Louis, MO, U.S.A.)
Rating
[?]

Book Description Harcourt. Paperback. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0030983738I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 4.09
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Czinkota, Michael R.; Ronkainen, Ilkka A.
Published by South-Western 15/12/1993 (1993)
ISBN 10: 0030983738 ISBN 13: 9780030983733
Used Quantity Available: 1
Seller
AwesomeBooks
(Wallingford, United Kingdom)
Rating
[?]

Book Description South-Western 15/12/1993, 1993. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780030983733

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.47
Convert Currency

Add to Basket

Shipping: US$ 1.50
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Czinkota, Michael R.; Ronkainen, Ilkka A.
Published by South-Western 15/12/1993 (1993)
ISBN 10: 0030983738 ISBN 13: 9780030983733
Used Quantity Available: 1
Seller
Fun_Meister
(Wallingford, United Kingdom)
Rating
[?]

Book Description South-Western 15/12/1993, 1993. Book Condition: used-good. GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 9053-9780030983733

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.47
Convert Currency

Add to Basket

Shipping: US$ 2.12
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Czinkota, Michael R.; Ronkainen, Ilkka A.
Published by South-Western (1993)
ISBN 10: 0030983738 ISBN 13: 9780030983733
Used Paperback Quantity Available: 2
Seller
Bookbarn International
(Bristol, SOM, United Kingdom)
Rating
[?]

Book Description South-Western, 1993. Paperback. Book Condition: Very Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Bookseller Inventory # BBI1857333

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.21
Convert Currency

Add to Basket

Shipping: US$ 2.41
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Czinkota, Michael R.; Ronkainen, Ilkka A.
ISBN 10: 0030983738 ISBN 13: 9780030983733
Used Quantity Available: 1
Seller
medimops
(Berlin, Germany)
Rating
[?]

Book Description Book Condition: very_good. 481 Gramm. Bookseller Inventory # M00030983738-V

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.71
Convert Currency

Add to Basket

Shipping: US$ 8.50
From Germany to U.S.A.
Destination, Rates & Speeds