Consumer Behavior (The Dryden Press Series in Marketing)

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9780030984648: Consumer Behavior (The Dryden Press Series in Marketing)

Diverse and balanced coverage of consumer behaviour research in theory and application, from some of the pioneering authors in this field. Ideal for courses in consumer behaviour offered by both marketing and psychology departments. This was the first book to integrate behavioural science with the decision orientation of the business school. Features: * The text's consistent focus on economic, demographic and sociocultural trends helps orient students to the many aspects impacting buyer behavior and long-term strategic planning. * Now in its 25th year, the EKB model introduced by the authors is now used extensively in consumer behavior courses. The instructor has great latitude in structuring the course by ordering the components of the model as needed. * Additional disciplines have been brought under the scope of marketing-oriented demographics, anthropology, sociology, consumer economics and geography. * "Consumer in Focus" boxes and chapter opening vignettes show a wide variety of consumer responses to corporated marketing efforts and disuss ongoing efforts of marketers. * Package items include a separate instructor's manual which provides suggested usage of cases from Blackwell's Cases in Contemporary Consumer Behavior, 4/e, a printed test bank, transparency masters and acetates and accompanying videos. New to this edition: * New four-colour format throughout increases user friendliness. * Order of topics now places essential practical issues of market segmentation and global marketing up front, followed by a focus on the stages of consumer decision process. * New chapter (8) on consumption reflects the rapid growth of research in this area. * The international coverage reflects the authors' international consulting experience. Coverage includes global advertisements, examples of foreign companies and an expanded international chapter, with many international examples and references. * Expanded coverage of cultural influence. * More than half of the chapter content is new. * New videos add to the already extensive supplementary package.

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About the Author:

Roger D. Blackwell is a recently retired Professor of Marketing and Logistics from the Fisher College of Business at the Ohio State University. He is also President of Roger Blackwell Associates, Inc., a consulting firm in Columbus, Ohio, through which he has worked with many of America's most successful companies. Dr. Blackwell was named Outstanding Marketing Educator in America by Sales and Marketing Executives International and received the Alumni Distinguished Teaching Award, the highest award given by the Ohio State University, and in 2004 he was the first inductee to the Central Ohio Marketing Hall of Fame. In 2005, he received three additional teaching awards, reflecting the depth of knowledge and enthusiasm for teaching that make him a favorite among students. Dr. Blackwell received his B.S. and M.S. degrees from the University of Missouri and his Ph.D. from Northwestern University. He also received an honorary doctorate from the Cincinnati College of Mortuary Science. He resides in Columbus, Ohio, and serves on numerous boards of both privately and publicly held corporations. He is the author or coauthor of a number of best-selling business books including CONSUMER DRIVEN HEALTH CARE (2005), BRANDS THAT ROCK (2003), CUSTOMERS RULE (2001), FROM MIND TO MARKET (1997), and From THE EDGE OF THE WORLD (1995). His research has been published in the Journal of Marketing Research, Journal of Advertising Research, Journal of Marketing, Journal of Retailing, and other publications.

Paul W. Miniard earned his B.S., M.A., and Ph.D. at the University of Florida and is currently the BMI Professor of Marketing at Florida International University. Previously, he was a tenured member of the faculties at the University of South Carolina and the Ohio State University. Dr. Miniard is well known through his published research in the areas of advertising and consumer behavior. His research has appeared in a number of leading journals, including Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Social Psychology, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of the Academy of Marketing Science, and Marketing Letters. He has received a number of honors and awards for his research, service, and teaching at both the undergraduate and graduate levels. He also serves as a consultant and expert witness in areas involving advertising and consumer behavior.

James F. Engel earned his B.S. at Drake University and obtained his Ph.D. at the University of Illinois, Urbana. Professor Engel has a distinguished name in the study of consumer behavior. He was honored by his peers in 1980 as the founder of the field when he was named one of the first two Fellows of the Association for Consumer Research. He received a similar citation with the prestigious Paul D. Converse Award of the American Marketing Association. These honors were given in recognition of his pioneering research (which he began in 1960), his original role as senior author of this textbook, and other forms of leadership. Dr. Engel is the retired Distinguished Professor of Marketing and Director of the Center for Organizational Excellence at Eastern College, St. Davids, Pennsylvania. In his career, Professor Engel shifted his emphasis from consumer goods marketing to the application of nonprofit marketing principles to religious organizations worldwide. He has served as a consultant and management development specialist with hundreds of organizations in more than sixty countries.

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