Readings in Global Marketing covers and links the important issues in international marketing today. Three sections, Strategic Global Marketing Issues, The Global Marketing Mix and Global Marketing Performance and Implementation, take the student reader through all of the stages of global marketing from developing a global strategy to implementing and evaluating that strategy. The wide selection of articles from a variety of practitioner and academic sources covers European and Asian issues extensively. The focus of the readings is managerial. Readings in Global Marketing is essential reading for all MBA students and others interested in the increasing globalization of the marketing process.
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Book Description Dryden Press, 1995. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI1913824
Book Description Dryden Press, 1995. Book Condition: Good. This book has soft covers. Ex-library, With usual stamps and markings, In good all round condition. Bookseller Inventory # 4254291
Book Description Dryden Press, 1995. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4868001
Book Description Dryden Press, 1995. Softcover. Book Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Couverture différente. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Different cover. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-199-051