Holt Geometry California: Chapter Resource File #1 with Answers Geometry

9780030990083: Holt Geometry California: Chapter Resource File #1 with Answers Geometry

Readings in Global Marketing covers and links the important issues in international marketing today. Three sections, Strategic Global Marketing Issues, The Global Marketing Mix and Global Marketing Performance and Implementation, take the student reader through all of the stages of global marketing from developing a global strategy to implementing and evaluating that strategy. The wide selection of articles from a variety of practitioner and academic sources covers European and Asian issues extensively. The focus of the readings is managerial. Readings in Global Marketing is essential reading for all MBA students and others interested in the increasing globalization of the marketing process.

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Czinkota, Michael R.
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ISBN 10: 0030990084 ISBN 13: 9780030990083
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Michael R. Czinkota
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Published by Dryden Press (1995)
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