Mastering the New Product Game

 
9780039219994: Mastering the New Product Game

For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

"synopsis" may belong to another edition of this title.

About the Author:

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Cooper, Robert G.
Published by Wadsworth Publishing Co Inc
ISBN 10: 0039219992 ISBN 13: 9780039219994
Used Hardcover Quantity Available: 1
Seller
Motor City Books
(Brownstown, MI, U.S.A.)
Rating
[?]

Book Description Wadsworth Publishing Co Inc. Hardcover. Book Condition: Fair. Bookseller Inventory # G0039219992I5N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 7.51
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Cooper, Robert G.
Published by Wadsworth Publishing Co Inc (1986)
ISBN 10: 0039219992 ISBN 13: 9780039219994
Used Quantity Available: 1
Seller
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Wadsworth Publishing Co Inc, 1986. Book Condition: Good. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP84215105

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 7.52
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds