Foundations of Marketing offers a thorough and contemporary overview of the fundamental theories and concepts of maketing. It is a "classic" textbook that clearly establishes marketing's roots in the past while critically embracing and evaluating newer trends and research within the discipline. The vision for the eigth edition is for a more student-friendly textbook that contains a vibrant design with great visual impact, more examples and practical applications, and updated content.
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Book Description Holt Rinehart & Winston. Paperback. Book Condition: Fair. Bookseller Inventory # G0039225771I5N00
Book Description Holt, Rinehart, and WInston of Canada Ltd., Toronto, Ontario, Canada, 1988. Board. Book Condition: Very Good. No Jacket. Fourth Canadian Edition. 7 x 9. Co-authored by David L. Kurtz and Louis E. Boone. Name written inside front cover, some notes in text as well as dividers with notes. Thorough and comprehensive coverage of marketing planning and strategy and orthodox marketing subjects. Major emphasis on consumer behavior and elements of the marketing mix. Separate chapter coverage of important marketing subjects such as buyer behavior, non profit settings, society, and international marketing. Longer, more comprehensive cases in marketing, and technical appendices. 895 pages. Location: C 105. Textbook. Bookseller Inventory # 3704