Foundations of Marketing offers a thorough and contemporary overview of the fundamental theories and concepts of maketing. It is a "classic" textbook that clearly establishes marketing's roots in the past while critically embracing and evaluating newer trends and research within the discipline. The vision for the eigth edition is for a more student-friendly textbook that contains a vibrant design with great visual impact, more examples and practical applications, and updated content.
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Book Description Holt Rinehart & Winston, 1988. Paperback. Book Condition: New. book. Bookseller Inventory # 39225771