Foundations of Marketing

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9780039225773: Foundations of Marketing

Foundations of Marketing offers a thorough and contemporary overview of the fundamental theories and concepts of maketing. It is a "classic" textbook that clearly establishes marketing's roots in the past while critically embracing and evaluating newer trends and research within the discipline. The vision for the eigth edition is for a more student-friendly textbook that contains a vibrant design with great visual impact, more examples and practical applications, and updated content.

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Beckman, M. Dale; Kurtz, David L.; Boone, Louis E.
Published by Holt Rinehart & Winston (1988)
ISBN 10: 0039225771 ISBN 13: 9780039225773
New Paperback Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Holt Rinehart & Winston, 1988. Paperback. Book Condition: New. book. Bookseller Inventory # 39225771

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