Majaro, Simon Marketing in Perspective

ISBN 13: 9780046582357

Marketing in Perspective

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9780046582357: Marketing in Perspective

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

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Majaro, Simon
Published by HarperCollins Publishers Ltd (1982)
ISBN 10: 0046582355 ISBN 13: 9780046582357
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Book Description HarperCollins Publishers Ltd, 1982. Paperback. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Paperback: 256 pages; Used but in Good Condition for sensible price. With Index. Illustrated. Internally good. Published by George Allen & Unwin, 236 pages, bullet points, bibliography, tables, graphs. Bookseller Inventory # BBI101935

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Majaro, Simon
Published by HarperCollins Publishers Ltd (1982)
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Book Description HarperCollins Publishers Ltd, 1982. Paperback. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Bookseller Inventory # BBI1857194

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Majaro, Simon
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Majaro, Simon
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Book Description HarperCollins Publishers Ltd. Book Condition: As New. 1982. Paperback. Good clean copy with some reader wear. . . . . Books ship from the US and Ireland. Bookseller Inventory # KTM0004449

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Majaro, Simon
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Book Description Allen & Unwin, Winchester, Massachusetts, U.S.A., 1982. Medium Trade Paperback. Book Condition: Very Good. Quantity Available: 1. Category: Business, Finance & Marketing; Text Books; ISBN: 0046582355. ISBN/EAN: 9780046582357. Inventory No: 08030159. The photo of this book is of the actual book for sale. Bookseller Inventory # 08030159

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