This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
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Book Description HarperCollins Publishers Ltd. Book Condition: As New. 1982. Paperback. Good clean copy with some reader wear. . . . . Books ship from the US and Ireland. Bookseller Inventory # KTM0004449
Book Description HARPERCOLLINS PUBLISHERS LTD, 1982. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Paperback: 256 pages; Used but in Good Condition for sensible price. With Index. Illustrated. Internally good. Published by George Allen and Unwin, 236 pages, bullet points, bibliography, tables, graphs. Bookseller Inventory # BBI101935
Book Description HarperCollins Publishers Ltd, 1982. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI1857194
Book Description HarperCollins Publishers Ltd, 1982. Book Condition: As New. 1982. Paperback. Good clean copy with some reader wear. . . . . Bookseller Inventory # KTM0004449
Book Description Paperback. Book Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Bookseller Inventory # GOR004955157
Book Description HarperCollins Publishers Ltd. PAPERBACK. Book Condition: Very Good. 0046582355 UK BASED SELLER SHIPS DAILY ALL OVERSEAS VIA AIRMAIL *PLEASE NOTE COVER MAY VARY TO ONE SHOWN. Bookseller Inventory # PP0005409
Book Description Allen & Unwin, Winchester, Massachusetts, U.S.A., 1982. Medium Trade Paperback. Book Condition: Very Good. Quantity Available: 1. Category: Business, Finance & Marketing; Text Books; ISBN: 0046582355. ISBN/EAN: 9780046582357. Inventory No: 08030159. The photo of this book is of the actual book for sale. Bookseller Inventory # 08030159