Intrapreneuring: Why You Don't Have to Leave the Corporation to Become an Entrepreneur

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9780060153052: Intrapreneuring: Why You Don't Have to Leave the Corporation to Become an Entrepreneur

This 1985 best-selling book introduced the concept of intrapreneur, defined as a person in a large corporation empowered to create new products without being constrained by standard procedures.

Large corporate structures dominate in business, and the ability to compete in a global marketplace is crucial to success. Intrapreneuring shows business leaders how large organizations can develop innovative talent from within their tanks with the speed and productivity that the coming years will demand.

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From the Publisher:

Describing one of the most liberating concepts to emerge in business, Gifford Pinchot tells the budding entrepreneur exactly how to choose an idea, how to get it approved, where to find the necessary funds, and how to make the project succeed.

From the Inside Flap:

Gifford Pinchot introduced one of the most liberating concepts ever to emerge in business: Intrapreneuring, or how an employee within a large corporation, using courage, foresight and tools for managing the corporate immune system, can succeed in taking direct, entrepreneur-like responsibility for turning an idea into a profitable product or service.

In this timely re-release of his classic work, Pinchot shows how large corporations can innovate at Internet speed. The only way is to make good use of their people's intrapreneurial energy. He provides a blueprint for how an individual can become an intrapreneur and how companies can develop and support entrepreneurial talents-a necessity if they are to remain innovative in the 21st century.

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Pinchot, Gifford
Published by Harpercollins (1985)
ISBN 10: 0060153059 ISBN 13: 9780060153052
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