This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Presents a new approach to selling, arguing for evangelism in business--converting people to a product, company, or idea
"synopsis" may belong to another edition of this title.
Guy Kawasaki, author of The Macintosh Way, is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for MacUser Magazine. He has a BA from Stanford University and an MBA from the University of California at Los Angeles.From Library Journal:
Kawasaki, a writer, consultant, entrepreneur, and former product manager for Apple Computers, offers a new selling concept that he calls "evangelism." He defines this as "the process of convincing people to believe in your product or idea as much as you do." Drawing on his own experiences promoting the Macintosh computer and the case studies of both profit and nonprofit organizations, Kawasaki analyzes the characteristics of successful evangelists. Among them are: MaryAnne Schreder's Centre for Living and Dying, Mary Furlong's SeniorNet, Anna Roddick's The Body Shop, and Bob Hall, manager of product planning research for Mazda. Kawasaki presents guidelines for finding a cause, preparing a plan, writing promotional material, and recruiting and training. Appendixes include the Macintosh's original product introduction plan, a bibliography, and a list of sources. This is recommended for public and academic collections who should also own Kawasaki's The Macintosh Way (Scott, Foresman, 1989).
- Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1991 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
Book Description Harpercollins, 1991. Hardcover. Condition: New. Seller Inventory # DADAX0060166320
Book Description Harpercollins, 1991. Condition: New. book. Seller Inventory # M0060166320
Book Description Harpercollins. Hardcover. Condition: New. 0060166320 New Condition. Seller Inventory # NEW7.0007697