Maye and Faye's Building & Loan: The Story of a Remarkable Sisterhood

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9780060174385: Maye and Faye's Building & Loan: The Story of a Remarkable Sisterhood

Two West Virginia twins trace their ascent from tellers at the local savings and loan during the Depression to the bank's presidents to millionaires, thanks to financial prudence, hard work, and friendliness. 50,000 first printing. $65,000 ad/promo.

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From Kirkus Reviews:

Small-town values--integrity, responsibility, neighborliness, hard work--prevail in the success story of two sisters from West Virginia. Savings and loan companies were crumpling across the country at the same time Maye and Faye were turning a profit at the Point Pleasant Federal Savings & Loan in their small town. Maye and Faye are identical twins who began as tellers at the bank. Maye (``more bossy'') went on to become its president, Faye the vice president. Although conservative in their investments and in banking practices, the twins took the bank beyond its cozy, river-town framework, investing, for instance, in real estate outside West Virginia, obtaining a federal charter, selling stock, and eventually (in 1995) selling the bank for $17.5 million. Not bad for a couple of high school graduates whose family was so strapped for cash that the nearsighted twins shared a pair of eyeglasses. Coauthor Whitaker was also a writer on the bestselling Beardstown Ladies Common Sense Guide to Investing, but there is no literary or financial bonanza here. Maye and Faye alternate in telling tales of their childhood and growing up, their slow and steady progress in the banking industry, and humdrum anecdotes of admirable but undistinguished customers and colleagues. Stories of Point Pleasant's changing economic scene and of the frequent flooding of Main Street offer a lift. But the few glimpses of banking behind the scenes and two pages of tired financial and career tips (``Save a portion of every pay check,'' ``Know your competition'') don't add weight to the commendable but mundane story of the twin bankers. Hooray for Maye and Faye, but their story, unfortunately, is a magazine article stretched too far. ($65,000 ad/promo; author tour) -- Copyright 1996, Kirkus Associates, LP. All rights reserved.

From Publishers Weekly:

Those who don't believe that the history of a banking institution can be folksy and charming will have to read the story of the Point Pleasant Savings and Loan and the twin sisters who made it one of the strongest in West Virginia, at a time when S&Ls around the country were collapsing. Smith joined the firm in 1952; she was named president in 1975. Hudson went to work there in 1960 and was made vice-president and secretary in 1983. Aided by Whitaker (coauthor of The Beardstown Ladies' Common Sense Investment Guide), they tell the tale of a bank where almost every customer was a friend; where ultraconservative investments were the rule, even during the razzle-dazzle '80s; and where the building was spotless because, if a janitor was absent, one of the twins scrubbed the bathrooms. They sold out in 1995, making many of their investors big profits through their bank stock. Maye and Faye, depicted in photos taken throughout their lives, are as hard to tell apart at 73 as they were in infancy. Women who despair of breaking the glass ceiling will find this account particularly heartening.
Copyright 1996 Reed Business Information, Inc.

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Maye Smith, Faye Hudson, Leslie Whitaker
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