Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Softcover
Book 4 of 14: Collins Business Essentials
Synopsis
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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About the Author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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