The Big Book of Color in Design

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9780060536121: The Big Book of Color in Design

Few books on design address the use of color and its role as a tool that creates moods, images and emotion. Now at last The Big Book of Color in Design addresses this need, providing a rich treasure chest of ideas in its 30 different sections. Each section follows a mood (such as "classy," "hot," "regal," or "corporate") and shows current projects designed to evoke that feeling. Every project features a color chip with the CMYK formula for creating a similar tone. Hundreds of examples show how color is used in brochures, ads, logos and more. A worthy successor to the best-selling Big Book of Design Ideas, The Big Book of Color in Design is the ultimate companion to anyone designing for today's sophisticated market.

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About the Author:

David E. Carter has produced more books on logo design and corporate identity than anyone else in the world. All his 50+ books are in worldwide distribution and many are used in college classes in more than 20 countries. He is president of David E. Carter, Inc., an identity consulting firm based in Ashland, Kentucky, with affiliate offices in Bangkok, Thailand; Jakarta, Indonesia; and Caracas, Venezuela. Carter has created corporate logos and identity systems for more than 400 companies, and has presented corporate identity seminars on four continents. He is also an accomplished writer for television. He produced more than a dozen comedy sketches for the Tonight Show starring Johnny Carson, and has won seven Emmys for public TV programs he wrote and produced.

About the Author:

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.

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