Mr. America: How Muscular Millionaire Bernarr Macfadden Transformed the Nation Through Sex, Salad, and the Ultimate Starvation Diet

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9780060594763: Mr. America: How Muscular Millionaire Bernarr Macfadden Transformed the Nation Through Sex, Salad, and the Ultimate Starvation Diet

“A remarkable story. . . . It is to Mark Adams’s great credit that, in Mr. America, he has rescued from obscurity a man whose influence is still felt in this country more than a century after he muscled his way onto the national scene.” —Wall Street Journal

“Hilarious. . . . Delightful. . . . If Macfadden hadn’t existed, we would have had to invent him.” —Washington Post

Mr. America is the fascinating true story of Bernarr Macfadden, a self-made millionaire and founding father of bodybuilding, alternative medicine, and tabloid culture. Madfadden’s impact on popular American culture is everywhere, from yoga to raw food diets to US Weekly, and Mr. America vividly brings to life this charismatic and intriguing character.

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From the Back Cover:

During two feverish decades between the world wars, Bernarr Macfadden did more to educate the world about healthy eating, alternative medicine, regular sexual activity, and exercise than anyone in history. His disciples included Upton Sinclair and Charles Atlas; among his employees were Walter Winchell, Ed Sullivan, and Eleanor Roosevelt. He launched the worst newspaper in U.S. history, founded a whole-grain utopian community in the New Jersey suburbs, trained fascist cadets for Mussolini, and came within a hair's breadth of being elected senator from Florida—running on a physical fitness platform. Yet today few have heard of this larger-than-life entrepreneur who changed American society. In Mr. America, Mark Adams illuminates Macfadden's captivating, ambitious, and unparalleled life.

About the Author:

Mark Adams is a writer and editor whose work has appeared in GQ, Outside, the New York Times Magazine, Fortune, and New York. He lives near New York City with his wife and three sons.

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