The easy–to–read bible for developing, financing, marketing, and selling consumer products––from gadgets to kitsch, from high–touch to high–end––for America's rising entrepreneurial nation.
Launch It! How to Turn Good Ideas Into Great Products That Sell is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepreneurs, designers, and companies. As they realized not one trade book was available on the market that would provide soup–to–nuts guidance for any firm or entrepreneur seeking to turn inventions and cool ideas into great products that sell, they decided to write that book themselves. Unlike any other book, Launch It! provides the reader with the step–by–step game plan that anyone can follow to evaluate their idea, raise capital, save time, stay on top of emerging and important trends, and make money. While a handful of titles have been published addressing home inventors on one extreme and corporate R&D departments on the other, this is the book that reaches the widest possible audience.
The book includes snappy sidebar profiles of winning entrepreneurs, and a resource guide of inside information and business and organizational contacts no other book can come close to matching.
The product invention industry is one of the great entrepreneurial engines of the US economy, generating an audience of millions of buyers worldwide. It is also a broad gateway for everyday entrepreneurs with a product idea and a market niche. America is often considered the world's think tank when it comes to innovation in both hard and soft goods. Yet many great ideas often remain just that. They are often discarded by intelligent people who have the idea but the lack the resources or savvy to follow through. Launch It! is written for them––and for established companies looking for fresh ideas to help their businesses thrive, and inside intelligence on breaking through.
"synopsis" may belong to another edition of this title.
Molly Miller-Davidson is a multi-cultural and trend specialist who is a consultant to numerous manufacturers and companies.
JoAnne Stone-Geier is a public speaker, writer, and consultant for the gift, home furnishing, and food industries.
Michael B. Levinson is an artist, interior designer, and furniture designer whose clients include America's most notable retailers, developers, and individuals.Review:
“A thorough and valuable overview that will help educate anyone involved in consumer goods marketing in America.” (Jeff Little, President, George Little Management, America's largest trade show producer)
“Practical, insightful, and loaded with easy to use information.” (Michael D. Dean, President, Western Exhibitors, LLC)
"About this title" may belong to another edition of this title.
Book Description HarperBusiness, 2005. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 9014490
Book Description HarperBusiness, 2005. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0060819243
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800608192481.0
Book Description HarperBusiness, 2005. Hardcover. Book Condition: New. book. Bookseller Inventory # 0060819243