In this unprecedented collection of first-person stories from 45 of the most successful people, authors Michael Berland and Douglas Schoen demonstrate that success isn't about changing who you are; rather, it's about figuring out what makes you tick--and leveraging that knowledge to your advantage.
What Makes You Tick? offers stories from some of the world's most successful people in fashion, sports, entertainment and business, including: the founder of Starwood Resorts; world famous chef-restaurateur Bobby Flay; the CEO of NBC Universal; supermodel turned entrepreneur Heidi Klum; the head of Esteé Lauder; the commissioners of the National Hockey League and Major League Baseball; President of Hearst Magazines Cathie Black; and the creator of CBS's 60 Minutes.
Berland and Schoen describe the five archetypes of success: Visionaries, Natural-Born Leaders, Do-Gooders, Independence Seekers, and Independents Who Follow Their Dreams. This book shows through compelling, first-person storytelling that the most successful people understand their own natural abilities and how to use their best qualities to create a fulfilling life--and then tells you how to do the same.
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Michael J. Berland is an internationally recognized strategic adviser and communications consultant and an expert in how people think and behave as consumers, voters, and decision makers. As a leader in Penn, Schoen & Berland Associates, the top research-based strategic political and corporate communications company, he directed studies and campaigns for the world's leading brands, blue-chip companies, political candidates, and entertainment clients in more than eighty countries on six continents. He lives outside New York City with his wife and two children.
Douglas E. Schoen has been a Democratic campaign consultant for more than thirty years and has advised ten heads of state. Widely recognized as one of the inventors of overnight polling, Schoen revolutionized the American voter-polling process with his firm Penn, Schoen & Berland Associates, and successfully worked with such political leaders as Mayor Ed Koch, Senator Frank Lautenberg, Governor Jon Corzine, and President Bill Clinton. Schoen is the author of several books, including The Power of the Vote and Declaring Independence. He lives in New York City.
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