The Power of Business en Espanol: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market

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9780060891077: The Power of Business en Espanol: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market

Este libro da a los lectores las claves simples para entender a la gente, el mercado y la cultura, de cómo hacer frente a muchos dialiects de españoles, a aprender, donde este consumidor español dominante realmente vive y gasta el dinero.

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About the Author:

José Cancela has direct in-market experience in the top fifty Hispanic markets, and throughout his twenty-five-plus-year Hispanic media career has worked with companies like P&G, Toyota, Verizon, Kellogg's, Pepsi, and countless other major U.S. advertisers in their outreach to the Hispanic community. Today he heads Hispanic USA Inc., a full-service Hispanic marketing consulting firm whose client roster includes ING, Group 1 Auto, ABC Radio en Español, ESPN Deportes Radio, and U. S. Century Bank. He lives in Miami, Florida.

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