Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future

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9780060915278: Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future
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In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

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9780788169496: Odyssey: Pepsi to Apple...a Journey of Adventure, Ideas & the Future

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ISBN 10:  0788169491 ISBN 13:  9780788169496
Publisher: Diane Pub Co, 2000
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