Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future

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9780060915278: Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

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John Sculley, John A. Byrne
Published by Harpercollins (1988)
ISBN 10: 0060915277 ISBN 13: 9780060915278
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John Sculley, John A. Byrne
Published by Harpercollins (1988)
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Sculley, John; Byrne, John A.
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