Blue Is Hot, Red Is Cool: Choosing the Right Color for Your Logo

4.33 avg rating
( 3 ratings by Goodreads )
 
9780060936563: Blue Is Hot, Red Is Cool: Choosing the Right Color for Your Logo

Designers make color choices that affect both the meaning and impact of their logo designs every day. They have to ask themselves: Is orange too forceful? Does red give the wrong impression? Will purple convey the right message? Questions like these can be put to rest with this ingenious, tell-all-about-color book. While many books address logo design in general, this is the only one that examines the psychology and use of color in terms of how it affects a design, and how that design affects a viewer. By exposing the underlying meaning of each hue, this book ensures that designers never again second-guess their color choices.

"synopsis" may belong to another edition of this title.

About the Author:

David E. Carter has edited more than 70 books on the topic of logos and corporate identity. He conducts seminars on corporate identity on four continents.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Carter, David E.
Published by How Design Books
ISBN 10: 0060936568 ISBN 13: 9780060936563
New PAPERBACK Quantity Available: 13
Seller:
THEVILLAGEBOOKSTORE
(Fall River, MA, U.S.A.)
Rating
[?]

Book Description How Design Books. PAPERBACK. Book Condition: New. 0060936568. Bookseller Inventory # SKU1063601

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.49
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

David E. Carter
Published by How Design Books (2001)
ISBN 10: 0060936568 ISBN 13: 9780060936563
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description How Design Books, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # M0060936568

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.55
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

David E. Carter
Published by How Design Books (2005)
ISBN 10: 0060936568 ISBN 13: 9780060936563
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description How Design Books, 2005. Paperback. Book Condition: New. Bookseller Inventory # DADAX0060936568

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.44
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

4.

Carter, David E.
Published by How Design Books (2001)
ISBN 10: 0060936568 ISBN 13: 9780060936563
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description How Design Books, 2001. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110060936568

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.14
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds