The End of Fashion: How Marketing Changed the Clothing Business Forever

3.87 avg rating
( 722 ratings by Goodreads )
 
9780060958206: The End of Fashion: How Marketing Changed the Clothing Business Forever
View all copies of this ISBN edition:
 
 

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

"synopsis" may belong to another edition of this title.

About the Author:

Teri Agins has covered the fashion business at The Wall Street Journal for ten years and lives in New York City. This is her first book.

From Kirkus Reviews:

The heady days of haute couture are passing, says Wall Street Journal reporter Agins, and are being followed by name-brand mass marketing. The great fashion houses, one gathers from her report, are fading in an excess of hauteur. In a text that is more knowing than it is dishy and more respectful than it need be, Agins shows that some emperors of the garment trade are not that well decked out. She gets down to business in the odd world of $10,000-a-day supermodels and wealthy fashionistas, garmentos and knock-off artistes, beginning with the fall of Paris, the capital of high fashion, where style, not substance, had been all. But baby boomer career women let go of fashion; most people eschewed fancy dress; fashion was valued less than before; and top designers abandoned originality. ``Bridge'' goods (less pricey apparel) took hold. Boutiques replaced the top ateliers. Widespread licensing of T-shirts, briefs, and fragrances and the sale of signatures was followed by street vendor forgeries. Now, to express individuality, everyone may wear the same garments, on which only the names are changed. And the names drop like confetti. The story is traced through various players, from Armani to Ungaro and Zoran. Tweedledum and Tweedledee (Ralph Lauren and Tommy Hilfiger) try to capture the flag for their own logos. As Donna Karan discovered when she went to Wall Street, fashion's connection to the real world is frequently tenuous. It is chi-chi and edgy, frou-frou and funky and up-to-here with arrant snobbery. Businesslike and entertaining as the discussion of the upscale rag trade is, the real contribution of high style practitioners is simply assumed, not made evident. A reader may want to call for a pox on all the fashion houses (which is probably not the author's plan). Here, backstage in a special industry, is a knowledgeable reporter's tale of marketing ... la mode. (8 pages photos, not seen). -- Copyright ©1999, Kirkus Associates, LP. All rights reserved.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780688151607: The End of Fashion: The Mass Marketing Of The Clothing Business

Featured Edition

ISBN 10:  0688151604 ISBN 13:  9780688151607
Publisher: William Morrow, 1999
Hardcover

9780756755089: The End of Fashion: The Mass Marketing of the Clothing Business

Diane ..., 1999
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Agins, Teri
ISBN 10: 0060958200 ISBN 13: 9780060958206
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2000. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # VC-9780060958206

More information about this seller | Contact this seller

Buy New
US$ 7.34
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

2.

Agins, Teri
Published by William Morrow Paperbacks (2000)
ISBN 10: 0060958200 ISBN 13: 9780060958206
New Paperback Quantity Available: 1
Seller:
pickabook
(San francisco, CA, U.S.A.)
Rating
[?]

Book Description William Morrow Paperbacks, 2000. Paperback. Condition: New. Seller Inventory # mon0000177505

More information about this seller | Contact this seller

Buy New
US$ 7.99
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Agins, Teri
Published by William Morrow Paperbacks
ISBN 10: 0060958200 ISBN 13: 9780060958206
New PAPERBACK Quantity Available: 1
Seller:
Booklot COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description William Morrow Paperbacks. PAPERBACK. Condition: New. 0060958200. Seller Inventory # Z0060958200ZN

More information about this seller | Contact this seller

Buy New
US$ 12.67
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

Agins, Teri
Published by William Morrow Paperbacks
ISBN 10: 0060958200 ISBN 13: 9780060958206
New PAPERBACK Quantity Available: 1
Seller:
Mega Buzz
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description William Morrow Paperbacks. PAPERBACK. Condition: New. 0060958200. Seller Inventory # Z0060958200ZN

More information about this seller | Contact this seller

Buy New
US$ 12.67
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Agins, Teri
Published by William Morrow Paperbacks
ISBN 10: 0060958200 ISBN 13: 9780060958206
New PAPERBACK Quantity Available: 1
Seller:
Bookhouse COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description William Morrow Paperbacks. PAPERBACK. Condition: New. 0060958200. Seller Inventory # Z0060958200ZN

More information about this seller | Contact this seller

Buy New
US$ 12.67
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Agins, Teri
Published by William Morrow Paperbacks
ISBN 10: 0060958200 ISBN 13: 9780060958206
New PAPERBACK Quantity Available: 1
Seller:
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description William Morrow Paperbacks. PAPERBACK. Condition: New. 0060958200. Seller Inventory # Z0060958200ZN

More information about this seller | Contact this seller

Buy New
US$ 12.67
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Agins, Teri
Published by William Morrow Paperbacks
ISBN 10: 0060958200 ISBN 13: 9780060958206
New PAPERBACK Quantity Available: 1
Seller:
Qwestbooks COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description William Morrow Paperbacks. PAPERBACK. Condition: New. 0060958200. Seller Inventory # Z0060958200ZN

More information about this seller | Contact this seller

Buy New
US$ 12.67
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Agins, Teri
Published by William Morrow Paperbacks
ISBN 10: 0060958200 ISBN 13: 9780060958206
New PAPERBACK Quantity Available: 1
Seller:
Vital Products COM LLC
(Southampton, PA, U.S.A.)
Rating
[?]

Book Description William Morrow Paperbacks. PAPERBACK. Condition: New. 0060958200. Seller Inventory # Z0060958200ZN

More information about this seller | Contact this seller

Buy New
US$ 12.67
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

Agins, Teri
Published by Harper Collins Publishers
ISBN 10: 0060958200 ISBN 13: 9780060958206
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Harper Collins Publishers. Condition: New. Brand New. Seller Inventory # 0060958200

More information about this seller | Contact this seller

Buy New
US$ 9.24
Convert currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, rates & speeds

10.

Agins, Teri
Published by William Morrow Paperbacks
ISBN 10: 0060958200 ISBN 13: 9780060958206
New PAPERBACK Quantity Available: 1
Seller:
Best Bates
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description William Morrow Paperbacks. PAPERBACK. Condition: New. 0060958200. Seller Inventory # Z0060958200ZN

More information about this seller | Contact this seller

Buy New
US$ 12.92
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book