The End of Fashion: How Marketing Changed the Clothing Business Forever – A WSJ Reporter's Exposé on How Elite Designers Lost to Mainstream Consumers - Softcover

Agins, Teri

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9780060958206: The End of Fashion: How Marketing Changed the Clothing Business Forever – A WSJ Reporter's Exposé on How Elite Designers Lost to Mainstream Consumers
Softcover
ISBN 10: 0060958200 ISBN 13: 9780060958206
Publisher: William Morrow Paperbacks, 2000

Synopsis

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

"synopsis" may belong to another edition of this title.

About the Author

Teri Agins has covered the fashion business at The Wall Street Journal for ten years and lives in New York City. This is her first book.

From the Back Cover

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

"About this title" may belong to another edition of this title.

Publisher
William Morrow Paperbacks
Publication date
2000
Language
English
ISBN 10 
0060958200
ISBN 13 
9780060958206
Binding
Paperback
Number of pages
352
Rating
  • 3.87 out of 5 stars
    1,084 ratings by Goodreads