The Signs of Our Time: The Secret Meanings of Everyday Life

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9780060972660: The Signs of Our Time: The Secret Meanings of Everyday Life
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Discusses the hidden cultural meaning of toys, advertising, architecture, television, clothing, design, and food

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From the Publisher:

An entertaining and engrossing look, on the basis of the science of semiotics, at the many symbols and descriptive phrases used in today's society to cover or distort meaning. "Engaging, informative, provocative."--Psychology Today

From School Library Journal:

YA-- A non-academic book on semiotics--the study of how signals are sent in contemporary culture. It is designed to show that messages of power and status are sent in everything from selecting toys for children to fashion, food, and gender. Obviously, American advertising is a large generator of these signals, but Solomon makes it clear that society generates the messages as well. He examines recent television shows, the architecture of shopping malls, and even the scandals of Jim Bakker and Jimmy Swaggert to show that semiotics would be a dynamic in life without the help of the advertising world. In addition to helping readers to know more about the meaning of everyday symbols and their unspoken messages to our society, the book contains a gem of a last chapter which discusses post-modernism and deconstructionism in an accessible way. These movements, touchstones of literate contemporary society, are rarely broken down and explained. An annotated suggested reading list rounds out a pleasing commentary on an aspect of contemporary life.
- Barbara Weathers, Duchesne Academy, Houston
Copyright 1989 Reed Business Information, Inc.

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Other Popular Editions of the Same Title

9780874774795: The Signs of our Time

Featured Edition

ISBN 10:  0874774799 ISBN 13:  9780874774795
Publisher: Tarcher, 1988
Softcover

9780874774801: The signs of our time: Semiotics, the hidden messages of environments, objects, and cultural images

Distri..., 1988
Softcover

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