The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
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"Forget In Search of Excellence, forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way."-- San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product.
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Book Description Harpercollins, 1990. Paperback. Book Condition: New. Bookseller Inventory # DADAX0060973382
Book Description Harpercollins. PAPERBACK. Book Condition: New. 0060973382 New Condition. Bookseller Inventory # NEW6.0017768
Book Description Harpercollins, 1990. Paperback. Book Condition: New. Bookseller Inventory # P110060973382
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800609733841.0