The MacIntosh Way

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9780060973384: The MacIntosh Way

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

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From the Publisher:

"Forget In Search of Excellence, forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way."-- San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product.

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