New Ideas from Dead CEOs: Lasting Lessons from the Corner Office

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9780061197628: New Ideas from Dead CEOs: Lasting Lessons from the Corner Office
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New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.

New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.

The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

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About the Author:

Todd G. Buchholz is a former White House director of economic policy, managing director of the legendary Tiger hedge fund, and winner of Harvard’s annual teaching prize in economics. He is the author of New Ideas from Dead Economists and New Ideas from Dead CEOs, and has written for the New York Times, the Wall Street Journal, Time, and Forbes. He regularly appears on PBS, NPR, Fox, and CNBC, and is a co-producer of the Broadway hit Jersey Boys. Buchholz has served as a fellow at Cambridge University and is the inventor of the Math Arrow Matrix. He lives in Southern California.

From Booklist:

In selecting great ideas from dozens of entrepreneurial CEOs, Buchholz insisted that these business pioneers had to be innovators, teachers of lessons, and interesting—and gone from this earth. All nine CEOs represent household names and, some may argue, overexposed brands. Yet Buchholz, with compelling and fast-reading narratives, drills to the core of each personality—and his or her business—ensuring that learnings don't get obfuscated by too much drama or sidebars. A. P. Giannini, founder of the Bank of America, believed in serving customers whom big business ignored—and launched the brand network now ubiquitous in financial services. Although his empire is undergoing no small turmoil today, Sam Walton literally invented self-service—and the resulting package of discount prices and a managed supply chain, hosted in small-town stores. Mix talent and a lucky break (and at least one failure) with an obsession for turning a small idea into a revolution. Jacobs, Barbara

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Book Description HarperCollins Publishers Inc, United States, 2007. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Todd G. Buchholz, author of the bestselling New Ideas from Dead Economists, brings to life fifteen of history s greatest CEOs, from companies such as Sony, Disney and McDonald s, and shows how their lives, leadership and lessons are a source of knowledge and inspiration for leaders present and future. In 1928, Walt Disney thought himself a fool. We all know Mickey Mouse, but did you know that Walt s masterpiece was supposed to be Oswald the Bunny ? Walt kicked himself hard because he had naively signed away the rights to his rabbit cartoon. He spent the rest of his life proving that CEOs must protect and promote their assets at all costs. He did such a good job promoting that, in 1959, Nikita Khrushchev flailed at his aides for scheduling a meeting with President Nixon instead of going to Disneyland. Today our headlines blare about corporate theft, CEO over-compensation, and underperformance. But before CEOs were known for bullying and cheating, they were known for pushing their companies to the pinnacle through their intellect, creativity and judgment. In New Ideas From Dead CEOs, Todd Buchholz profiles these leaders so that we can learn from them.The featured CEOs were not candidates for sainthood. But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. While many books have been written by and about CEOs, very few have tried to explore how their management and entrepreneurial secrets can help businesses and investors today. Featured CEOs include: / Sam Walton (Wal-Mart) / Akio Morita (Sony) / Ray Kroc (McDonald s) / A.P. Gianini (Bank of America) / Walt Disney And others New Ideas from Dead CEOs both illuminates and delights with its insightful, colorful portrayals of great business leaders. Businesspeople and general readers alike will flock to this latest work from one of the country s foremost business thinkers and writers. Seller Inventory # BZE9780061197628

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