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From Fairway Market's master buyer and author of the hugely successful Cheese Primer comes a celebration of the store's extravagant food collection and the stories surrounding its culture.
Fairway, a local institution in New York City for more than fifty years, is the busiest food store in the world. There shoppers can find innumerable artisanal food products, which, for three decades, Steven Jenkins has traveled the world to find. With a wonderful narrative and anecdotes from the man who personally brought so many of the world's greatest foods to New York and the United States, readers will become more enthusiastic shoppers and better cooks. Jenkins's longtime associate, Mitchel London, provides recipes that will attract not only Fairway customers but any home cook who has access to great ingredients.
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Steven Jenkins is the author of Cheese Primer, which won the James Beard Award and is in its tenth printing. Currently a vice president and the chief specialty foods buyer at Fairway, he has written for numerous food publications and appears regularly on television and radio. He lives in New York City with his wife and two children.From Publishers Weekly:
Starred Review. This enormously enjoyable meditation on subjects like Spanish olive oil, bagels "boiled in city tap water" and the varieties of Italian pork products was penned by the cheese guru behind New York City's Fairway Market, who published in 1996 a definitive cheese encyclopedia (Cheese Primer). Less didactic, but written in the same hard-bitten but friendly style, Jenkins brings wry good humor to his chronicle of the Fairway grocery empire, following his progress from a single, smallish outlet on Manhattan's Upper West Side to a four-warehouses-and-counting institution. Along the way, he introduces readers to the countless characters, headaches and small pleasures that constitute life in the grocery business. Who knew how much work went into creating the perfect olive display? Or how much aggravation is involved in importing raw-milk cheese? Or how hard it is to maneuver cases of dairy products, especially at four in the morning? A handful of terrifically appealing recipes accompany the text, nailing just about every specialty a food lover could crave: Sauteed Veal Chop with Arugula Salad, Classic Creamy Mashed Potatoes, Lentils with Garlic Sausage, and a heavenly Rustic Apple Tart with Crème Fraiche. Among the recipes, the charming photographs, and the detailed Fairway lore, this book may convince some foodies to move to New York City-or least to do all their grocery shopping there.
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