The Power of Business en Español: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market (Spanish Edition)

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9780061234996: The Power of Business en Español: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market (Spanish Edition)

Este libro da a los lectores las claves simples para entender a la gente, el mercado y la cultura, de cómo hacer frente a muchos dialiects de españoles, a aprender, donde este consumidor español dominante realmente vive y gasta el dinero.

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About the Author:

José Cancela has direct in-market experience in the top fifty Hispanic markets, and throughout his twenty-five-plus-year Hispanic media career has worked with companies like P&G, Toyota, Verizon, Kellogg's, Pepsi, and countless other major U.S. advertisers in their outreach to the Hispanic community. Today he heads Hispanic USA Inc., a full-service Hispanic marketing consulting firm whose client roster includes ING, Group 1 Auto, ABC Radio en Español, ESPN Deportes Radio, and U. S. Century Bank. He lives in Miami, Florida.

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Jose Cancela; Carlos Harrison
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Book Description Rayo, United States, 2007. Hardback. Book Condition: New. Language: English,Spanish . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In The Power of Business en Español, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the excitingÂyet often confusingÂSpanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money,The Power of Business en Español is a book that will demystify Spanish-dominant consumers for non-Spanish speakers. Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population,The Power of Business en Español is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors. Bookseller Inventory # HCU9780061234996

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Book Description 2007. Hardcover. Book Condition: New. Hardcover. In "The Power of Business en Espanol," Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the e.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 199 pages. 0.322. Bookseller Inventory # 9780061234996

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