Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.
Discover how to:
Prepare hard-hitting campaigns
Plan and stick to your budget
Use research effectively
Increase consumer awareness
Satisfy your clients' needs
Boost your sales
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Alexander Hiam, MBA, is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.From AudioFile:
Hiam's fast-moving lesson offers enough core information on marketing to rival most semester-long college courses. It's an encyclopedia of the concepts, strategies, and thinking needed to capture a customer's attention and maximize engagement with a product, service, or cause. With so many dense ideas, many listeners will find themselves restarting some tracks to catch all the meaning or write down the action steps. In this value-packed introduction for listeners new to marketing and selling, Brett Barry's restraint and smooth phrasing serve the material well. In a business-audio genre known for its high energy, he uses a low-key approach that seems mechanical but works well with this densely written primer. As a resource and listening experience, this is a strong addition to the Dummies series. T.W. © AudioFile 2009, Portland, Maine
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Book Description HarperAudio, 2007. Audio CD. Book Condition: New. book. Bookseller Inventory # M0061374326