Marketing for Dummies 2nd Ed. CD

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9780061374326: Marketing for Dummies 2nd Ed. CD

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.

Discover how to:

Prepare hard-hitting campaigns

Plan and stick to your budget

Use research effectively

Increase consumer awareness

Satisfy your clients' needs

Boost your sales

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About the Author:

Alexander Hiam, MBA, is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.

From AudioFile:

Hiam's fast-moving lesson offers enough core information on marketing to rival most semester-long college courses. It's an encyclopedia of the concepts, strategies, and thinking needed to capture a customer's attention and maximize engagement with a product, service, or cause. With so many dense ideas, many listeners will find themselves restarting some tracks to catch all the meaning or write down the action steps. In this value-packed introduction for listeners new to marketing and selling, Brett Barry's restraint and smooth phrasing serve the material well. In a business-audio genre known for its high energy, he uses a low-key approach that seems mechanical but works well with this densely written primer. As a resource and listening experience, this is a strong addition to the Dummies series. T.W. AudioFile 2009, Portland, Maine

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Alexander Hiam
Published by HarperAudio (2007)
ISBN 10: 0061374326 ISBN 13: 9780061374326
New Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description HarperAudio, 2007. Audio CD. Book Condition: New. book. Bookseller Inventory # M0061374326

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