Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with confidence.
Discover how to:
Assess your company's goals and objectives
Create a clear, precise mission statement
Identify customers and understand their needs
Differentiate your business from the competition
Understand budgeting and finances
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"This guide...is, quite frankly, the best work that you'll find on this subject." —Inc. Magazine
"The best book I've found for comprehensive and successful planning.... Every type of organization will find it invaluable. It really gets the job done and will help you get the job done, too!" —Rick Oliver, Consultant and Professor of Management, Vanderbilt University
"Comprehensive and knowing, this book will help anyone who is thinking about running a business." —Tom Ehrenfeld, Business and Financial Journalist
Are you an entrepreneur, executive, or a manager charged with creating a business plan, but don't know where to begin? Don't worry! With Business Plans For Dummies as your handy reference, you'll find quick, easy solutions to all your planning dilemmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamic business plan like a pro in no time!
Inside, you'll discover how to:
Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania.
Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.
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Book Description HarperAu, 2007. Book Condition: very good. Gently used. Expect delivery in 2-3 weeks. Bookseller Inventory # 9780061374395-3