Business Plans for Dummies 2nd Ed. CD

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9780061374395: Business Plans for Dummies 2nd Ed. CD

Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with confidence.

Discover how to:

Assess your company's goals and objectives

Create a clear, precise mission statement

Identify customers and understand their needs

Differentiate your business from the competition

Understand budgeting and finances

"synopsis" may belong to another edition of this title.

From the Back Cover:

"This, quite frankly, the best work that you'll find on this subject." —Inc. Magazine

"The best book I've found for comprehensive and successful planning.... Every type of organization will find it invaluable. It really gets the job done and will help you get the job done, too!" —Rick Oliver, Consultant and Professor of Management, Vanderbilt University

"Comprehensive and knowing, this book will help anyone who is thinking about running a business." —Tom Ehrenfeld, Business and Financial Journalist

  • The fun and Easy Way to Create a Winning Business Plan
  • Your First Aid Kit for Identifying Customers, Understanding the Competition, and Putting Together a Plan that Works!
  • Business Planning Blunders to Avoid — Explained in Plain English
Create an Innovative Business Plan with Expert Tips and Strategies!

Are you an entrepreneur, executive, or a manager charged with creating a business plan, but don't know where to begin? Don't worry! With Business Plans For Dummies as your handy reference, you'll find quick, easy solutions to all your planning dilemmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamic business plan like a pro in no time!

Inside, you'll discover how to:

  • Assess your company's goals and objectives
  • Create a mission statement that clearly positions and identifies your business
  • Identify and understand the needs of your customers and clients
  • Scope out the competition and differentiate your business from the crowd
  • Understand the financial stuff — from number crunching to budgets to forecasting
  • Develop a plan conducive to marketplace changes and advancements
  • Shape your organization and invest in your company's people

About the Author:

Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania.

Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.

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Paul Tiffany and Steven D. Peterson
ISBN 10: 0061374393 ISBN 13: 9780061374395
New Quantity Available: 1
Castle Rock
(Pittsford, NY, U.S.A.)

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800613743951.0

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