More than 500 age, gender, and lifestyle specific designs from around the world. Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions.
Most graphic design books focus on what designers are creating - logos, brochures, product packaging, etc. Market Smart has a fresh perspective by focusing instead on who they are creating for. Effective age, gender, and lifestyle specific designs from around the world are featured. Readers learn how designers use the tastes, trends, and backgrounds of consumers to market their products specifically for them.
Chapters are divided by both demographics and psychographics. Demographic chapters include introductions by successful designers, marketers, and industry leaders. A complete index is also included.
"synopsis" may belong to another edition of this title.
Dan S. Acuff, PhD, is President of Youth Market System Consulting and, along with Dr. Robert H. Reiher, is among the world's leading specialists on youth-related products and programs. He has served as a consultant to more than fifty major kid-targeting corporations. Dr. Acuff lives and works in Glendale, California.
"About this title" may belong to another edition of this title.
Book Description Harper Design, 2009. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0061697141
Book Description Harper Design, 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # 0061697141
Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97800616971420000000
Book Description Harper Collins Publishers. Book Condition: New. Brand New. Bookseller Inventory # 0061697141
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800616971421.0
Book Description see description. Book Condition: New. Satisfaction Guaranteed. If you are not satisfied with your purchase, you can return it for a replacement or refund. Bookseller Inventory # AEM2-2618
Book Description Collins Design, 2009. Hardcover. Book Condition: Brand New. 1st edition. 222 pages. 10.50x8.50x0.75 inches. In Stock. Bookseller Inventory # zk0061697141