I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World

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9780061710285: I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World

“Sherlock Holmes could glance at a bowler hat and tell that its owner's wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk.... You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for Pleasure

For lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.

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From the Back Cover:

From President Obama's political rhetoric to the housing bubble bust, James Geary proves in this fascinating and entertaining book that every aspect of our experience is molded by metaphor.

"It is the East, and Juliet is the sun!" This is one of Shakespeare's most famous lines and one of the most well-known metaphors in literature. But metaphor is much more than a mere literary device employed by love-struck poets when they refer to their girlfriends as interstellar masses of incandescent gas. It is also intensely yet inconspicuously present in everything from ordinary conversation and commercial messaging to news reports and political speeches. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology.

In I Is an Other, James Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Along the way, he demonstrates how metaphor affects financial decision making, how metaphor lurks behind effective advertisements, how metaphor inspires learning and discovery, and how metaphor can be used as a tool to achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness.

Witty, persuasive, and original, I Is an Other showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society. This book will open your eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life.

About the Author:

James Geary is the author of Geary’s Guide to the World’s Great Aphorists and the New York Times bestseller The World in a Phrase.

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Book Description HarperCollins Publishers Inc, United States, 2011. Hardback. Book Condition: New. 213 x 147 mm. Language: English . Brand New Book. According to New York Times bestselling author James Geary, Elvis Presley was more than just a rock star - he was also a master at metaphor. But as Geary posits in this lively and informative book on one of our most basic forms of language, metaphor does more than provide a good chorus for us to dance to. It also wholly forms how people look at and experience the world and drives invention and creativity. Although most people would assume that metaphor s only place of influence is in literature and song, as Geary argues, metaphors are found in all aspects of life from economics to neuroscience to advertising. The unusual title actually comes from Arthur Rimbaud - a man who would go on to become a businessman, financier, and explorer in the 19th century, but started out humbly as a poet. For him, metaphor was the basis of poetry and in its most simple terms, he stated, metaphor is when I is an other - a simple equation to show when one thing totally represents something else. I Elvis case, her lips were a volcano.In I Is an Other , Geary takes us from Aristotle s equation for metaphor x=y (as in Juliet=the sun in one of Shakespeare s most well known lines, Juliet is the sun ) to showing how metaphors such as a soaring housing market may have contributed to the most recent economic downturn and the rise in foreclosures. For Geary, metaphor is so ingrained in our daily lives, it actually influences how we see, react to, and affect the world around us. With witty prose, relevant arguments, and an original thesis, I Is an Other is sure to delight lovers of language. Geary is a master at his subject and his book will open eyes to the power of metaphor in every aspect of our connections. Bookseller Inventory # AAS9780061710285

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Book Description HarperCollins Publishers Inc, United States, 2011. Hardback. Book Condition: New. 213 x 147 mm. Language: English . Brand New Book. According to New York Times bestselling author James Geary, Elvis Presley was more than just a rock star - he was also a master at metaphor. But as Geary posits in this lively and informative book on one of our most basic forms of language, metaphor does more than provide a good chorus for us to dance to. It also wholly forms how people look at and experience the world and drives invention and creativity. Although most people would assume that metaphor s only place of influence is in literature and song, as Geary argues, metaphors are found in all aspects of life from economics to neuroscience to advertising. The unusual title actually comes from Arthur Rimbaud - a man who would go on to become a businessman, financier, and explorer in the 19th century, but started out humbly as a poet. For him, metaphor was the basis of poetry and in its most simple terms, he stated, metaphor is when I is an other - a simple equation to show when one thing totally represents something else. I Elvis case, her lips were a volcano.In I Is an Other , Geary takes us from Aristotle s equation for metaphor x=y (as in Juliet=the sun in one of Shakespeare s most well known lines, Juliet is the sun ) to showing how metaphors such as a soaring housing market may have contributed to the most recent economic downturn and the rise in foreclosures. For Geary, metaphor is so ingrained in our daily lives, it actually influences how we see, react to, and affect the world around us. With witty prose, relevant arguments, and an original thesis, I Is an Other is sure to delight lovers of language. Geary is a master at his subject and his book will open eyes to the power of metaphor in every aspect of our connections. Bookseller Inventory # AAS9780061710285

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Book Description HarperCollins Publishers Inc, United States, 2011. Hardback. Book Condition: New. 213 x 147 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. According to New York Times bestselling author James Geary, Elvis Presley was more than just a rock star - he was also a master at metaphor. But as Geary posits in this lively and informative book on one of our most basic forms of language, metaphor does more than provide a good chorus for us to dance to. It also wholly forms how people look at and experience the world and drives invention and creativity. Although most people would assume that metaphor s only place of influence is in literature and song, as Geary argues, metaphors are found in all aspects of life from economics to neuroscience to advertising. The unusual title actually comes from Arthur Rimbaud - a man who would go on to become a businessman, financier, and explorer in the 19th century, but started out humbly as a poet. For him, metaphor was the basis of poetry and in its most simple terms, he stated, metaphor is when I is an other - a simple equation to show when one thing totally represents something else. I Elvis case, her lips were a volcano.In I Is an Other , Geary takes us from Aristotle s equation for metaphor x=y (as in Juliet=the sun in one of Shakespeare s most well known lines, Juliet is the sun ) to showing how metaphors such as a soaring housing market may have contributed to the most recent economic downturn and the rise in foreclosures. For Geary, metaphor is so ingrained in our daily lives, it actually influences how we see, react to, and affect the world around us. With witty prose, relevant arguments, and an original thesis, I Is an Other is sure to delight lovers of language. Geary is a master at his subject and his book will open eyes to the power of metaphor in every aspect of our connections. Bookseller Inventory # BTE9780061710285

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