The E-Myth Enterprise: How to Turn A Great Idea Into a Thriving Business - Hardcover

Gerber, Michael E.

Hardcover

ISBN 10: 0061733695 ISBN 13: 9780061733697

Publisher: Harper Business, 2009

Synopsis

“This excellent book is a must-read for current and aspiring entrepreneurs.”
—Booklist

Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael  E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael  E.Gerber is THE #1 name in small business and his company, E-Myth Worldwide, boasts more than 52,000 business clients in 145 countries.  The E-Myth Enterprise shows readers how to get started—because simply coming up with a brilliant business idea is the easy part.

About this title

About the Author

Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him "The World's #1 Small Business Guru." He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.

From the Back Cover

Michael Gerber, the world's top business guru and bestselling author, shows would-be entrepreneurs how to get started, operationalize their winning idea, and design a business that will thrive.

Got a great idea to start a business? So now what? The E-Myth Enterprise explores the requirements that any new business must meet: the satisfaction of its four primary influencers—its employees, customers, suppliers, and investors—through four fundamental categories—visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business.

The latest book in the Gerber franchise, The E-Myth Enterprise, fits neatly into a training program all entrepreneurs can use to fulfill their dreams. The E-Myth Enterprise is an indispensable follow-up to Awakening the Entrepreneur Within, as it shows would-be entrepreneurs how to put a promising idea to work. Next, readers can turn to The E-Myth Revisited for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. Following this, The E-Myth Manager provides essential guidance for the management of any business. Finally, for advice on how to take an existing business to the next level of growth and opportunity, there's E-Myth Mastery. In The E-Myth Enterprise, Gerber completes the E-Myth series, to help transform every entrepreneur's dream into a reality.

Reviews

Gerber (Awakening the Entrepreneur Within) turns his attention to business invention in this slim, straightforward book that distills the essential knowledge needed to create a completely original company. He identifies four essential facets of building a new company—visual, emotional, functional and financial—and the five essential skills: concentration, discrimination, organization, innovation and communication. Gerber shares success stories and insightful advice on how to conquer obstacles. He ends the book with a noble challenge to any company—to be a business with a conscience, to be responsible for the condition of the world it finds itself in and the condition of the people with whom it interacts, among others. Each chapter ends with takeaway points summarizing key ideas; the points are available as podcasts on a companion Web site. This quick, original, well-organized read is a valuable tool for budding entrepreneurs. (July)
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Edition details

• Publisher: Harper Business
• Publication date: 2009
• Language: English
• ISBN 10: 0061733695
• ISBN 13: 9780061733697
• Binding: Hardcover
• Edition number: 1
• Number of pages: 199