Food was once the providence of celebrated chefs and critical connoisseurs. Cooking shows featured all gourmet creations and web sites displayed artfully photographed delights.
Then something changed.
Perhaps it was the desensitizing of web culture or perhaps it was a cry for help from the food-loving public. But by God - there came a day when fancy vegetable towers came crashing down and $50 mushrooms were no longer acceptable. Amason and Blakley wanted see the old stand-bys, the carnival foods of their childhoods, the sticky mess of a deep-fried candy bar, the indulgence of a greasy burger with all the fixins.
It was the birth of the nasty food web-trend. And it was delicious.
The website This is Why You′re Fat is an ode to this trend - whether seen as a commentary on North American dietary habits or a celebration of the deliciously bad - Amason and Blakey are devoted to the world′s newfound obsession with over-the-top food. Within its first month the site pulled in over ten million eye balls, and attracted major nation media including CNN. The world cooked, they listened.
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Richard Blakeley has been fascinated with video since he was a senior in high school. After graduating from the Pratt Institute in 2006, he landed a job as video editor with Gawker Media and is now the head of its video department. During his time at Gawker, Richard has worked in independent web design for high profile clients and hosted a series of monthly networking events for New York-based media professionals called Media Meshing.
Jessica Amason has always been something of a trend-hunter-from breaking new bands as a music journalist to highlighting the latest web trends as lead blogger for Urlesque.com. After graduating from The University of Georgia and University of Madrid, Jessica moved to New York, where she worked as a music journalist for various publications including The Associated Press and as a columnist for The Aquarian Weekly. Naturally, Jessica's penchant for connecting people and cultural trends brought her to AOL's web culture blog, Urlesque.com, where she has gained a reputation as the site's trend-hunter extraordinaire and has been known to be called a "meme queen."
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