Fascinate, Revised and Updated

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9780062206480: Fascinate, Revised and Updated
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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

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Hogshead, Sally
Published by HarperCollins Publishers Inc, United States (2016)
ISBN 10: 0062206486 ISBN 13: 9780062206480
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Book Description HarperCollins Publishers Inc, United States, 2016. Hardback. Book Condition: New. Revised and Updated ed. 229 x 152 mm. Language: English . Brand New Book. Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000 ? And then there s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word fascinate comes from the Latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: *Increase prices with ideas from poker to Play-Doh*Build revenue by learning about the $14 million license plate*Get better leads through hypnosis by Sigmund Freud and Steve Jobs*Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities-including Twitter, IBM, Porsche, and New York University-use the Fascinate system to captivate their customers. Why? The answers are in this book. Bookseller Inventory # AA89780062206480

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Hogshead, Sally
Published by HarperCollins Publishers Inc, United States (2016)
ISBN 10: 0062206486 ISBN 13: 9780062206480
New Hardcover Quantity Available: 10
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Book Description HarperCollins Publishers Inc, United States, 2016. Hardback. Book Condition: New. Revised and Updated ed. 229 x 152 mm. Language: English . Brand New Book. Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000 ? And then there s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word fascinate comes from the Latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: *Increase prices with ideas from poker to Play-Doh*Build revenue by learning about the $14 million license plate*Get better leads through hypnosis by Sigmund Freud and Steve Jobs*Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities-including Twitter, IBM, Porsche, and New York University-use the Fascinate system to captivate their customers. Why? The answers are in this book. Bookseller Inventory # AA89780062206480

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Book Description HarperBusiness. Hardcover. Book Condition: New. 0062206486 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 18051646

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Book Description HarperCollins Publishers Inc. Hardback. Book Condition: new. BRAND NEW, Fascinate: How to Make Your Brand Impossible to Resist (Revised and Updated), Sally Hogshead, A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior-fascination-and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: * Which brand of frozen peas you pick in the case * Which city, neighborhood, and house you choose * Which profession and company you join * Where you go on vacation * Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed-power, passion, innovation, alarm, mystique, prestige, and alert-Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating-and more successful. Bookseller Inventory # B9780062206480

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Book Description HarperBusiness, 2016. Book Condition: New. Num Pages: 320 pages. BIC Classification: VSC. Category: (G) General (US: Trade). Dimension: 229 x 152 x 27. Weight in Grams: 646. . 2016. Revised, Updated ed. Hardcover. . . . . . Bookseller Inventory # V9780062206480

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Book Description HarperBusiness. Book Condition: New. Num Pages: 320 pages. BIC Classification: VSC. Category: (G) General (US: Trade). Dimension: 229 x 152 x 27. Weight in Grams: 646. . 2016. Revised, Updated ed. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780062206480

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