About the book: crossing the chasm the best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience. Since it was first released, crossing the chasm has become the bible for bringing cutting-edge products to progressively larger markets. In this new edition, author geoffrey a. Moore returns to his classic first book, bringing it up to speed with the ever-evolving world of high-tech. Moore shows that the technology adoption life cycle (which takes any new technology through its innovators, early adopters, early majority, late majority, and laggards) there is a chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being there first, the early majority waits until they know that the technology will be a productivity improvement. The challenge for innovators and marketers is to cross this chasm, and reach that early majority. If they can do that, its easy to convince the other segments to follow. This new edition is fully revised and updated with dozens of new examples of successes and failures, and new strategies for marketing in the digital world. More also includes two new chapters that expand the scope of the book, and bring in ideas from his more recent work. With even more of the valuable insights and strategies that have made it essential reading for anyone with a stake in the worlds most exciting marketplace, this new edition is sure to build on the success and legacy of crossing the chasm. About the author: geoffrey a. Moore geoffrey moore is the author of escape velocity, inside the tornado, living on the fault line, and other groundbreaking books for high-tech innovators and entrepreneurs.
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