The Power of Fifty Bits: The Science of Turning Good Intentions into Positive Results

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9780062407450: The Power of Fifty Bits: The Science of Turning Good Intentions into Positive Results
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Nease, Robert
Published by HarperCollins Publishers Inc, United States (2016)
ISBN 10: 0062407457 ISBN 13: 9780062407450
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Book Description HarperCollins Publishers Inc, United States, 2016. Hardback. Book Condition: New. 229 x 152 mm. Language: English . Brand New Book. Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first how to guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests-what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: * Require Choice-compel people to deliberately choose among options * Lock in Good Intentions-allow people to make decisions today about choices they will face in the future * Let It Ride-set the default to the desired option and let people opt out if they wish * Get in the Flow-go to where peoples attention is likely to be naturally * Reframe the Choices-set the framework people use to consider options and choices * Piggyback It-connect the desired choice or behavior with something they already like or are engaged in * Simplify .Wisely-make right choices frictionless and easy, make wrong choices more difficult * And more. Bookseller Inventory # AA89780062407450

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Nease, Robert
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Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97800624074500000000

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Nease, Robert
Published by HarperCollins Publishers Inc, United States (2016)
ISBN 10: 0062407457 ISBN 13: 9780062407450
New Hardcover Quantity Available: 10
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Book Description HarperCollins Publishers Inc, United States, 2016. Hardback. Book Condition: New. 229 x 152 mm. Language: English . Brand New Book. Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first how to guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests-what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: * Require Choice-compel people to deliberately choose among options * Lock in Good Intentions-allow people to make decisions today about choices they will face in the future * Let It Ride-set the default to the desired option and let people opt out if they wish * Get in the Flow-go to where peoples attention is likely to be naturally * Reframe the Choices-set the framework people use to consider options and choices * Piggyback It-connect the desired choice or behavior with something they already like or are engaged in * Simplify .Wisely-make right choices frictionless and easy, make wrong choices more difficult * And more. Bookseller Inventory # AA89780062407450

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Nease, Robert
Published by HarperBusiness (2016)
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Nease, Robert
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Book Description Harper Collins Publishers. Book Condition: New. Brand New. Bookseller Inventory # 0062407457

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Nease, Robert
Published by HarperBusiness 2016-02-18|NU-GRD-05329173 (2016)
ISBN 10: 0062407457 ISBN 13: 9780062407450
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Book Description HarperBusiness 2016-02-18|NU-GRD-05329173, 2016. Hardcover. Book Condition: New. 9780062407450. Bookseller Inventory # NU-GRD-05329173

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Nease, Robert
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Book Description HarperBusiness. Hardcover. Book Condition: New. 0062407457 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 17948110

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Nease, Robert
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Book Description HarperCollins Publishers Inc, 2016. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780062407450

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Book Description Hardcover. Book Condition: New. Bookseller Inventory # 9650016

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Nease, Robert
Published by HarperCollins Publishers Inc (2016)
ISBN 10: 0062407457 ISBN 13: 9780062407450
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Book Description HarperCollins Publishers Inc, 2016. Book Condition: New. Num Pages: 224 pages. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 229 x 152 x 21. Weight in Grams: 646. . 2016. Hardcover. . . . . . Bookseller Inventory # V9780062407450

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