How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

4.26 avg rating
( 215 ratings by Goodreads )
 
9780062413901: How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.

Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.

How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.

Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Bierut, Michael
Published by Harper Collins Publishers
ISBN 10: 0062413902 ISBN 13: 9780062413901
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Harper Collins Publishers. Book Condition: New. Brand New. Bookseller Inventory # 0062413902

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.41
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

2.

Bierut, Michael
ISBN 10: 0062413902 ISBN 13: 9780062413901
New Quantity Available: 5
Seller
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 23994092-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.73
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

3.

Bierut, Michael
Published by Harper Design Intl (2015)
ISBN 10: 0062413902 ISBN 13: 9780062413901
New Quantity Available: > 20
Seller
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Harper Design Intl, 2015. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VC-9780062413901

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.39
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Bierut, Michael
ISBN 10: 0062413902 ISBN 13: 9780062413901
New Hardcover Quantity Available: 8
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. Bookseller Inventory # 9035310

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 32.26
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Bierut, Michael
Published by Harper Design Intl (2015)
ISBN 10: 0062413902 ISBN 13: 9780062413901
New Quantity Available: 4
Seller
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Harper Design Intl, 2015. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780062413901

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.13
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Bierut, Michael
ISBN 10: 0062413902 ISBN 13: 9780062413901
New Hardcover Quantity Available: 3
Seller
VNHM SHOP
(Pompano Beach, FL, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation,Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together,How to provides insight to the design process of one of this century’s most renowned creative minds. Bookseller Inventory # 115236631

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.22
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Bierut, Michael
Published by Harper Design (2015)
ISBN 10: 0062413902 ISBN 13: 9780062413901
New Hardcover Quantity Available: 6
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Harper Design, 2015. Hardcover. Book Condition: New. Bookseller Inventory # 0062413902

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.54
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

8.

Michael Bierut
ISBN 10: 0062413902 ISBN 13: 9780062413901
New Hardcover Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. 251mm x 33mm x 259mm. Hardcover. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 320 pages. 1.950. Bookseller Inventory # 9780062413901

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.83
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Michael Bierut
ISBN 10: 0062413902 ISBN 13: 9780062413901
New Quantity Available: 1
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97800624139010000000

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.13
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Bierut, Michael
Published by HarperCollins Publishers (2015)
ISBN 10: 0062413902 ISBN 13: 9780062413901
New Quantity Available: 4
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description HarperCollins Publishers, 2015. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780062413901

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 35.83
Convert Currency

Add to Basket

Shipping: US$ 11.64
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book