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From the Author:
"Attention is the fundamental currency and lifeblood of the modern economy. Teachers can't get anything done without the attention of their students. Charities can't survive without the attention of donors. Entrepreneurs need the attention of users and customers.
That's why I wrote Captivology: to help everybody capture attention for their passions, projects and ideas. This book will teach you the real science behind attention and how that utilize that knowledge effectively for whatever you're passionate about. That's why I analyzed more than 1,000 research studies and interviewed dozens of researchers and thought leaders to uncover the science of attention.
I firmly believe Captivology can change the world for the better. I hope you'll take a chance and read my book."
~ Ben
From the Back Cover:
That's why I wrote Captivology: to help everybody capture attention for their passions, projects and ideas. This book will teach you the real science behind attention and how that utilize that knowledge effectively for whatever you're passionate about. That's why I analyzed more than 1,000 research studies and interviewed dozens of researchers and thought leaders to uncover the science of attention.
I firmly believe Captivology can change the world for the better. I hope you'll take a chance and read my book."
~ Ben
Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace? Why do some musicians grow as popular as Beyoncé, while others never make the charts? Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective? And why can't anyone seem to ever get the attention of their kids?
In Captivology, Ben Parr, former editor of Mashable and cofounder of DominateFund, reveals how and why our mind pays attention to some events, ideas, or people and not others. Vividly bringing to life the stories of en-trepreneurs, musicians, filmmakers, thought leaders, political strategists, magicians, and other masters of attention, Parr presents a new understanding of how attention works and identifies seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. These triggers spark our brain's attention response systems by appealing to fundamental aspects of human nature.
Combining the latest scientific research with interviews of visionaries who have successfully brought attention to their ideas, projects, and companies (Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn's CEO Jeff Weiner, New York Times bestselling author Susan Cain, and more), Parr makes the case that you can rise above the noisy crowd and be heard—without having to shout.
Insightful and practical, Captivology will change how you tell your kid to clean her room, deliver your next presentation, con-vince the world to support your cause, or attract users to your product.
"About this title" may belong to another edition of this title.
- PublisherSanFran
- Publication date2016
- ISBN 10 0062414887
- ISBN 13 9780062414885
- BindingPaperback
- Number of pages256
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Book Description Paperback. Condition: new. Paperback. Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as Beyonce, while others never make the charts Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective And why cant anyone seem to ever get the attention of their kidsIn Captivology, Ben Parr, former editor of Mashable and cofounder of DominateFund, reveals how and why our mind pays attention to some events, ideas, or people and not others. Vividly bringing to life the stories of entrepreneurs, musicians, filmmakers, thought leaders, political strategists, magicians, and other masters of attention, Parr presents a new understanding of how attention works and identifies seven captivation triggerstechniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. These triggers spark our brains attention response systems by appealing to fundamental aspects of human nature.Combining the latest scientific research with interviews of visionaries who have successfully brought attention to their ideas, projects, and companies (Facebooks Sheryl Sandberg, film director Steven Soderbergh, LinkedIns CEO Jeff Weiner, New York Times bestselling author Susan Cain, and more), Parr makes the case that you can rise above the noisy crowd and be heardwithout having to shout.Insightful and practical, Captivology will change how you tell your kid to clean herroom, deliver your next presentation, appeal to the world to support your cause, or attract users to your product. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780062414885
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