West, Alan Understanding Marketing

ISBN 13: 9780063183841

Understanding Marketing

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9780063183841: Understanding Marketing

Marketing is not just another name for selling, advertising, promotion and consumer research. Its fascination lies within the large hidden dimension: defining opportunity and planning to achieve success. In Understanding Marketing the interrelationships between the various facets of marketing are explained and illustrated with case studies which focus on the real problems that firms have faced and show how they have overcome them.

Beginning with a discussion of the ever changing external environment and the evolution of the marketing idea, Understanding Marketing progresses through marketing strategy, product policy, the economics of marketing and pricing, information systems and forecasting, advertising and distribution. Throughout the book, theory is integrated with practice.

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West, Alan
ISBN 10: 0063183846 ISBN 13: 9780063183841
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Book Description 1987. Paperback. Book Condition: New. 152mm x 229mm x 16mm. Paperback. Marketing is not just another name for selling, advertising, promotion and consumer research. Its fascination lies within the large hidden dimension: defining opportunity and planning to a.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.433. Bookseller Inventory # 9780063183841

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West, Alan
Published by SAGE Publications Ltd (1987)
ISBN 10: 0063183846 ISBN 13: 9780063183841
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Book Description SAGE Publications Ltd, 1987. Paperback. Book Condition: New. Bookseller Inventory # DADAX0063183846

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Book Description 1987. Paperback. Book Condition: New. 152mm x 229mm x 16mm. Paperback. Marketing is not just another name for selling, advertising, promotion and consumer research. Its fascination lies within the large hidden dimension: defining opportunity and .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 256 pages. 0.433. Bookseller Inventory # 9780063183841

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Book Description 1987. Paperback. Book Condition: New. 1. 15.6 x 23.4 cm. Paperback. Bookseller Inventory # MM-48000014

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