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This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - British Airways and Mars, popular international companies such as Reebok.
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Book Description Harpercollins, 1993. Paperback. Condition: New. Never used!. Seller Inventory # P110064671305
Book Description Harpercollins, 1993. Condition: New. book. Seller Inventory # M0064671305