Introduction to Marketing (HARPERCOLLINS COLLEGE OUTLINE SERIES)

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9780064671309: Introduction to Marketing (HARPERCOLLINS COLLEGE OUTLINE SERIES)
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This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - British Airways and Mars, popular international companies such as Reebok.

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9780844223735: Introduction to Marketing (Test Yourself)

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ISBN 10:  0844223735 ISBN 13:  9780844223735
Publisher: Ntc Pub Group, 1996
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Cooper, Marjorie J., Madden, Charles
Published by Harpercollins (1993)
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Marjorie J. Cooper; Charles Madden
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