Introduction to Marketing (Harpercollins College Outline Series)

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9780064671309: Introduction to Marketing (Harpercollins College Outline Series)

This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - British Airways and Mars, popular international companies such as Reebok.

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Charles Madden; Marjorie J. Cooper
Published by Harpercollins (1993)
ISBN 10: 0064671305 ISBN 13: 9780064671309
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Cooper, Marjorie J.
Published by Harpercollins (1993)
ISBN 10: 0064671305 ISBN 13: 9780064671309
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Marjorie J. Cooper and Charles S. Madden
ISBN 10: 0064671305 ISBN 13: 9780064671309
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