In the wake of her sister Ivy's widely publicized suicide attempt, Ursula Van Urden arrives in the metropolis of Middle City with hopes of starting her own life anew. In an attempt to understand the events leading up to her sister's breakdown, Ursula meets Ivy's mysterious boyfriend, Chas Lacouture, and joins his trendspotting firm, Tomorrow, Ltd. Armed with only a sketch pad and the mandate to "find the future," she begins an odyssey into the strangely intoxicating world of trendspotting where one lesson prevails: At the heart of every product lies a paradox, and when cultivated successfully, it yields untold riches. As Ivy's delusions grow stronger and more apocalyptic, Ursula's observations of a filthy, rodent-eating homeless girl -- an urban savage -- lead to an elaborate advertising scheme gone awry that has unexpected consequences.
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Alex Shakar is the author of the story collection City in Love, which won the 1996 National Fiction Competition and was published by The Fiction Collective. It was an Independent Presses Editors' "Pick of the Year." Shakar graduated from Yale University in 1990, was a Michener Fellow at the University of Texas at Austin, and is now pursuing a Ph.D. in English and Creative Writing at the University of Illinois at Chicago.
Shakar's clever and provocative debut novel (following his short story collection, City in Love) is something of a genre-bender. Like certain SF tales, the story takes place in a futuristic present imperfect, where recognizable trends Internet voyeurism and ecotourism, for instance have morphed into their logical (or illogical) extremes, and even the setting, Middle City, is both familiar and fantastic. It's built on the slopes of a volcano, the most prestigious buildings situated on the volcano's rim; it even has a statue of God as well as of Manuel Noriega. Into this comic-book setting, full of vividly drawn, outsized characters, Shakar drops a perfectly normal heroine, Ursula Van Urden. Ursula, a would-be artist in her late 20s, has come to the city to look after her sister, Ivy, a model who very publicly tried to kill herself and has since been committed. She persuades Ivy's former boyfriend, Chas Lacouture, president and founder of Tomorrow Ltd., to hire her as a trend spotter, predicting fads so that savvy companies and advertising firms can exploit them. A homeless girl who hunts her own food and lives on the streets the savage girl becomes Ursula's first trend and the basis for a diet water (yes, diet water) marketing campaign. And Chas ensures that Ursula's schizophrenic sister becomes the product's spokesmodel. The plot then surges wildly ahead as deluded Ivy seeks boundless fame, Ursula seeks a decent life and Chas seeks his next fortune. What's best about this entertaining novel is the feast of ideas. Has too much irony been emitted into the earth's atmosphere? Is glamour a zero-sum game? Is there a paradoxical essence at the heart of every product? Who knows? But Shakar makes it fun to contemplate. National print and radio advertising; 6-city author tour. (Oct. 25)Forecast: The ultra-gloss anxieties of young urbanites are on fetching display in this clever debut, and city sales boosted by a six-city author tour and national print and radio advertising should be brisk.
Copyright 2001 Cahners Business Information, Inc.
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