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Synopsis
Predicting a revolutionary age of "disposable computing," a guide on how businesses can respond and succeed presents case studies and offers advice on developing and nurturing a strategic portfolio while managing obstacles.
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About the Author
Larry Downes, coauthor of the groundbreaking bestseller Unleashing the Killer App, is a leading practitioner and speaker on the development of winningbusiness strategies for the digital age. He is the chairman of the Larry Downes Consulting Group.
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To help companies succeed in the "next economy," Downes (coauthor, Unleashing the Killer App) presents a guide for managers, focusing on the concept of information as a valuable product in itself. "As the new supply chain emerges," he writes, "... information about products can be worth more than the products themselves." He cites TV Guide as an old-school example, then draws on his practice with myriad companies to explain the secrets of generating new products and services from a "complete circuit of information." Downes's strategy embraces all aspects of the information revolution, and succinctly with the aid of diagrams and charts elucidates why a company needs this strategy, how to assemble it and how to keep it running.
Copyright 2002 Cahners Business Information, Inc.
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