Designers' Self-Promotion: How Designers and Design Companies Attract Attention to Themselves

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9780066213552: Designers' Self-Promotion: How Designers and Design Companies Attract Attention to Themselves

As an art director, editor, and international lecturer, Roger Walton is one designer who knows how to get his name out there. In this guide, he helps designers give their careers a spin by providing them with examples of today's most attention-grabbing self-promotional work.

From postcards to elaborate direct mail pieces, this work showcases dozens of unforgettable concepts. Each spread includes technical specs and commentary from the designers on how they developed their ideas and executed their pieces.

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About the Author:

Roger Walton is currently Art Director of Duncan Baird Publishers, and he lectures on design at several major art colleges. He is also the editor of Big Color, Typographics 1, 2 and 3. He lives in London, England.

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