Designers Self Promotion

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9780066213552: Designers Self Promotion

As an art director, editor, and international lecturer, Roger Walton is one designer who knows how to get his name out there. In this guide, he helps designers give their careers a spin by providing them with examples of today's most attention-grabbing self-promotional work.

From postcards to elaborate direct mail pieces, this work showcases dozens of unforgettable concepts. Each spread includes technical specs and commentary from the designers on how they developed their ideas and executed their pieces.

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About the Author:

David E. Carter has produced more than 75 books on logo design and corporate identity. Since his first work, The Book of American Trade Marks, was published in 1972, he has been the leading source for information in this field.

He has conducted corporate identity seminars for Advertising Agein locations as diverse as New York, Chicago, Los Angeles, helsinki, São Paulo, and Singapore.

He is also active as identity consultant for companies, and has affiliate offices in Bangkok and Jakarta from which he serves clients in Asia.

Along the way, he formed an ad agency which quickly gained AAAA membership and a Clio Award. Next, he formed his own television production company which did work that appeared on PBS and The Tonight Show Starring Johnny Carson.He won seven Emmy awards as a writer/producer.

At the age of 50, Carter went back to the classroom, earning an MBA from Syracuse University. Three years later, he graduated from OPM (Owner/President Management) program at the Harvard Business School.

He and his wife live in Kentucky and Florida.

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