Money Hunt: 27 New Rules for Creating and Growing a Breakaway Business - Hardcover

Spencer, Miles; Ennico, Cliff

2.73

11 ratings by Goodreads

9780066619958: Money Hunt: 27 New Rules for Creating and Growing a Breakaway Business

Hardcover

ISBN 10: 0066619955 ISBN 13: 9780066619958

Publisher: Harper Business, 1999

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Thinking about starting a business?Taking the entrepreneurial path to financial independence and perhaps even wealth? Or maybe you already run a business and want to learn how to take it to the next level? If so, please read on...

MoneyHunt, by Miles Spencer and Cliff Ennico, cohosts of the popular television series of the same name, is your guide to business success. Their twenty-seven rules for creating and growing a breakaway busi-ness make for some of the most brutally honest advice you are ever likely to hear in your business life.

Each chapter presents a powerful lesson in the art and science of building a business. Each lesson is brought home forcefully using the story of a real-life entrepreneur who has been there, done that. You will encounter the lives of small-business owners from a wide variety of industries and backgrounds, providing you with a rich fabric of trials and triumphs.

The book is divided into seven parts, covering the most vital issues facing the small-business owner--or the individual thinking about going into business. You'll find answers to these questions and more:

What does it take to succeed in the rough-and--tumble world of entrepreneurship?
Where do the best ideas come from?
How do you discern what the marketplace is really looking for?
People--you can't work with them, you can't succeed without them. What do you do? Money is the lifeblood of a business. How do you I keep it flowing?
How do you deal with the legal issues that can make you or break you?
When is it time to "take the money and run"?

Most entrepreneurs are flying without a map, and most eventually crash and burn. But this witty and wise book, filled with advice, lessons, and tips from guests, mentors, and friends of the MoneyHunt television show, can quickly show you how to avoid disaster as you work to create and grow a dynamic business. All the realities of going it alone in business are here, in all their harsh but splendid glory.

Whether it's just an idea that you've been tossing around with friends or a carefully researched and structured plan that you've been developing for years, MoneyHunt helps you learn from the experiences of others and provides you with the real realities of the business world, the facts and the truths that are left out of the textbooks.

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Review:

In the PBS TV show Money Hunt, would-be entrepreneurs present their business plans to a panel of experts on business launches. Those with good plans get start-up capital. Those without them get nothing, other than maybe a painful lesson or two. Now, the hosts of Money Hunt want you to know the 27 rules of starting a successful new business, rules they've gleaned both from doing the show and from their personal experience--Spencer is an investment banker and venture capitalist, and Ennico is a corporate lawyer and entrepreneur. Between the two of them, they've spent 30 years working with businesses from the ground floor up.

A few of their 27 rules are well known. Take Rule No. 9, for example: "During a gold rush, sell shovels." But Money Hunt gives a surprising example: the company that makes wheels for inline skates. The inline-skate business grew 100 percent a year for five years, but when that business peaked and all the people who were going to start skating already owned skates, who was still profiting? The guy who made the wheels to replace the ones that got worn out. One that's not so well known is Rule No. 25: "It's a business, not a baby." Here, Spencer and Ennico tell the tale of a college kid who started a business designing Web sites in his dorm room, and quickly sold out to a local advertising agency. The kid sensed that the head of the agency was new to the Net, and, if he did any exploring, could easily find someone who did what the kid could do. He knew this was his best shot at big money, and took it. Other rules explore how to deal with people, money, markets, and lawyers, and each is illustrated by a detailed story of real-world business, making Money Hunt the best treasure map an entrepreneur could lay his or her hands on. --Lou Schuler

About the Author:

Miles Spencer and Cliff Ennico are the cohosts of the highly successful public television show MoneyHunt, where entrepreneurs pitch their ideas to the business experts. Mr. Spencer has helped growing businesses raise millions of dollars of, capital. He currently runs a growing business. Mr. Ennico is a corporate lawyer who specializes in new business ventures.

Miles Spencer and Cliff Ennico are the cohosts of the highly successful public television show MoneyHunt, where entrepreneurs pitch their ideas to the business experts. Mr. Spencer has helped growing businesses raise millions of dollars of, capital. He currently runs a growing business. Mr. Ennico is a corporate lawyer who specializes in new business ventures.

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