Leading By Design: The Ikea Story

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9780066620381: Leading By Design: The Ikea Story
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Tells the story of the founder of IKEA, Ingvar Kamprad, tracing his humble roots, and offering insight on the visionary concepts, and cutting-edge managment strategies that turned a small, Swedish mail-order company into a worldwide commercial giant

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Leading by Design is really, of course, the story of Ingvar Kamprad, the Swedish furniture retailer who turned Ikea into a company that now has 41,000 workers at 150 stores in 30 countries who annually distribute 100 million catalogs and sell $6.25 billion in goods. And what a story it is. Based on extensive conversations with the subject, 100 additional interviews, and various documents both public and private, business journalist Bertil Torekull employs an unusual mixture of blunt first-person recollections and narrative overviews delivered with literary flair to peel away the intricacies of Kamprad's life. Along the way, Torekull reveals the creative forces that propelled Kamprad's distinctive entrepreneurial drive and fashioned a successful company. "Imagine one of the coldest little countries in the world. Think of the most barren part of that country. See in front of you a godforsaken place deep in the wild spruce forests," Torekull begins. "This book is about a man who grew up in that harsh environment, which was to mark his whole life and fundamentally color the philosophy with which he built his vast empire." Delving into a fascinating career that began taking shape at the unlikely age of 5, Torekull presents this tale in a way that entertains as well as educates. --Howard Rothman

About the Author:

Bertil Torekull is a journalist, the author of six books, and the founder of Sweden's top economic daily newspaper, Dagens Industri.

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9780788198694: Leading by Design: The Ikea Story

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ISBN 10:  0788198696 ISBN 13:  9780788198694
Publisher: Diane Pub Co, 2002
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