Pinault, Lewis Play Zone, The

ISBN 13: 9780066621029

Play Zone, The

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9780066621029: Play Zone, The

LEGO#174; building bricks and toys. Intricate treasure maps with color markers. Creative imagination run riot. Play.

Not your usual bag of tools for puzzling through the serious management challenges, demanding client values and the growing complex of technologies, which make up the new consumer experience.

In this groundbreaking new book, Lewis Pinault -- author of the infamous expos#233; Consulting Demons -- again draws back the curtain on the professional services industry. This time he reveals the latest cutting-edge findings set to revolutionize the consumer experience: the amazing relationship between innocent play and complex technologies and how the growing importance of our creative power as consumers is redefining the multitrillion-dollar consumer industry. Pinault turns from exposing the pitfalls of the "old-guard" consulting industry to highlighting the best professional services and technology firms and exploring the emerging developments and intriguing personalities defining the Play Zone:

  • Johan Roos, Cliff Dennett and the team developing and supporting LEGO#174; SERIOUS PLAY ™ use LEGO bricks to express and advance the revolutionary language of 3-D metaphor to instigate new patterns of thinking through the intuitive power of play.
  • John Caswell's Contextual Frameworks ™ resets and aligns entire enterprises and industries against a unique understanding of consumer wants and needs, rendered in captivating works of business art.
  • The immersive environment of the Play Zone, where biometric, radio-frequency and adaptive computing technologies converge to bring us to the "Internet of Everything."

By integrating the latest findings from the fields of complexity science and customer service and management, and rendering them simply and logically, Pinault has created a system of six principles that offers a whole new means of cutting through complexity -- principles that can be successfully applied to any management and social setting to unleash the power of play in all aspects of the consumer experience.

Filled with entertaining stories, larger-than-life characters and eye-opening revelations, The Play Zone will guide readers through a boisterous crowd of important new ideas so that they can connect with consumers like never before.

"synopsis" may belong to another edition of this title.

Product Description:

Lewis Pinault experienced an interesting phenomenon after the publication of Consulting Demons – instead of shunning him, consultants of every stripe were eager to echo his experiences, and wanted him to test and assess consulting techniques being developed in light of the new economic regime. In this environment, Pinault discovered how consultants were changing to keep up with the leaner economy, and his role as a consultant to consultants led to an invitation to join EDS as its VP of Consumer Industries and Retail.

Against this background, Pinault again draws back the curtain on the professional services industry, this time revealing the latest cutting–edge findings set to revolutionize the consumer experience: the amazing relationship between innocent play and complex technologies, and how the growing importance of our creative power as consumers is redefining the multi–trillion dollar consumer industry.

By integrating the latest findings from the fields of complexity science, and customer service and management, and rendering them simply and logically, Pinault has created a system of 6 principles that can be successfully applied to any organization to unleash the power of play in all aspects of the consumer experience.

Filled with entertaining stories, larger–than–life characters and eye–opening revelations, The Play Zone will guide readers through a boisterous crowd of important new ideas so that they can connect with consumers like never before.

About the Author:

Lewis Pinault is vice president of consumer industries at one of the world's leading computer services and outsourcing firms, and he is a research practitioner with the Imagination Lab Foundation established by the LEGO Group. Consulting Demons, Pinault's notorious firsthand, partner-level account of the too-often unscrupulous workings of the consulting industry, led to his intensive exploration and development of new and better means of client engagement and consumer understanding. An MIT graduate, Juris Doctor, Fulbright Scholar and NASA Space Grant Fellow, Pinault combines a unique mix of science and policy perception in developing his exceptional "fun with a purpose" perspective on consumers, play and technology. He lives in London.

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