Autumn of the Moguls: My Misadventures With the Titans, Poseurs, and Money Guys Who Mastered and Messed Up Big Media - Softcover

Wolff, Michael

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44 ratings by Goodreads

9780066621135: Autumn of the Moguls: My Misadventures With the Titans, Poseurs, and Money Guys Who Mastered and Messed Up Big Media

Softcover

ISBN 10: 0066621135 ISBN 13: 9780066621135

Publisher: Collins, 2003

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A humorous and critical portrait of the media industry profiles its top personalities and makes predictions about its imminent economic collapse, presenting first-person accounts about the industry's more ludicrous business dealings.

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About the Author:

Michael Wolff is a National Magazine Award winner and two-time nominee. His weekly column in New York magazine, "This Media Life," is one of the most influential commentaries about the media industry. He is the author of the best-selling Burn Rate and of the books White Kids and Where We Stand, which became a multipart PBS series. He is a frequent guest commentator on a wide range of national television news shows. His work also appears regularly in the Guardian newspaper in London. He lives in New York City with his wife and three children.

From Publishers Weekly:

Michael Wolff. Harper Business, $25 (272p) ISBN 0-06-662113-5When the Internet boom began, Wolff set out to make a fortune and wound up with a bestselling memoir chronicling his failure (Burn Rate). Successfully reinventing himself as an industry pundit, most notably for New York magazine, he's reached the point where, as he boasts here, "[I]f there was a media party, I'd be invited to it." (He can even produce a guest list as proof.) This book centers on one such party: an industry conference where he's enlisted to interview Rupert Murdoch. Onto this foundation he piles digression after digression until he has offered up a catty remark about just about every major player in the media biz. Thus "gray and corpulent" Fox News head Roger Ailes is "one of the great creepy figures of the age," and even Walter Isaacson, acknowledged as the "fantasy life" figure for journalists of the author's generation, is eventually skewered as "the most self-important person in [his] class at Harvard." All this heel-nipping serves as anecdotal support for Wolff's contention that the industry is a chain of con games in which the last domino is about to fall and Wolff is the only one brave enough to say so. Eventually, every topic returns to the subject of the author as industry outsider, with other people existing so that he might have opinions of them. A thin veneer of self-effacement does nothing to blunt the tremendous display of ego slathered over this superficial analysis.
Copyright 2003 Reed Business Information, Inc.

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