The McGraw-Hill 36-Hour Course: Business Presentations

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9780070028401: The McGraw-Hill 36-Hour Course: Business Presentations

This book takes the reader through the principles and techniques of effective presenting, offering managers, sales people, trainers and educators under time and budget constraints a cost-effective, self-training tool for learning one of business's most critical skills. Readers should master the key components of a well-organized presentation, learning how to: develop logical, convincing content; use humour and audiovisuals for added impact; overcome performance anxiety; and handle questions and disruptions with ease. Key terms and major ideas are highlighted, and comprehension checkups, including chapter-end self-tests (with answers) are integrated throughout. A Certificate of Achievement is available for readers who pass the final exam.

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It's difficult to imagine learning the art of presentations from a written text. But Arredondo argues, cajoles, and otherwise convinces readers it's possible via a 36-hour course. Each of the 12 chapters follows a specific businesslike sequence: determining objectives, defining key concepts and terms, going through the actual lesson, and completing a series of questions, tests, and exercises to base the information in real-world situations. Amazingly enough, the author succeeds. A good start for those whose number-one fear is public speaking. Barbara Jacobs

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