Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers

0 avg rating
( 0 ratings by Goodreads )
 
9780070036888: Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers
View all copies of this ISBN edition:
 
 

Until now, the power to visualize, interpret, and display key market data on consumer behavior, population shifts, sales statistics, and more, and translate this information advantage into superior marketing, sales, and distribution decisions was reserved for firms with mega-market research dollars and complex mainframe systems.
Market Mapping gives consumer and business-to-business marketers - in any industry - a cost-effective competitive edge. It shows how to combine the speed and power of desktop computers with revolutionary new mapping software to pinpoint customers, conduct market research, position products and services, and analyze consumer purchase patterns at a fraction of the time and cost of conventional research.
Market Mapping delivers powerful, precise techniques for turning crude, unshaped geographic data - telephone numbers, ZIP codes, addresses, population statistics, and more - into polished sales and marketing intelligence.
This user-friendly guide evaluates the features and capabilities of today's most important mapping software - MapInfo, ARC/INFO, Tactician, Scan/U.S., Descartes, Atlas MapMaker, Atlas Pro, Atlas GIS, and other programs. It clearly explains how to create stunning, high-impact graphics and easily interpret this output. And it gives readers looking to go global the ability to access worldwide data sources for marketing decisions.
Packed with numerous illustrations, comprehensive listings of demographic data sources, and engaging, hands-on case studies of actual marketing scenarios, Market Mapping shows you how to detect marketing trends and relationships often concealed by spreadsheets and conventional database reports; channel advertising dollars to media with different demographics; determine optimal product mixes for different sales regions; find new, more profitable retail locations; target and track successful direct-mail campaigns; and effectively reorganize a sales force.
Market Mapping comes complete with glossary, product sources, checklists, and step-by-step guidance for setting up and running a cost-effective in-house demographic research program. With it, savvy marketing, advertising, and sales pros will swiftly analyze thorny market issues and make better decisions faster and more accurately than ever before.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780070036895: Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers

Featured Edition

ISBN 10:  0070036896 ISBN 13:  9780070036895
Publisher: McGraw-Hill, 1992
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Baker, Sunny, Baker, Kim
Published by Mcgraw-Hill (1992)
ISBN 10: 0070036888 ISBN 13: 9780070036888
Used Quantity Available: 1
Seller:
Better World Books: West
(Reno, NV, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill, 1992. Condition: Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP91870637

More information about this seller | Contact this seller

Buy Used
US$ 3.64
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Sunny Baker, Kim Baker
Published by McGraw-Hill
ISBN 10: 0070036888 ISBN 13: 9780070036888
Used Hardcover Quantity Available: 1
Seller:
Discover Books
(Baltimore, MD, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. Hardcover. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2895446380

More information about this seller | Contact this seller

Buy Used
US$ 3.99
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Sunny Baker, Kim Baker
Published by McGraw-Hill
ISBN 10: 0070036888 ISBN 13: 9780070036888
Used Hardcover Quantity Available: 1
Seller:
Hippo Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. Hardcover. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2929014219

More information about this seller | Contact this seller

Buy Used
US$ 3.99
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

Sunny Baker, Kim Baker
Published by McGraw-Hill
ISBN 10: 0070036888 ISBN 13: 9780070036888
Used Hardcover Quantity Available: 1
Seller:
Bayside Books
(Livermore, CA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. Hardcover. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2929014220

More information about this seller | Contact this seller

Buy Used
US$ 3.99
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Kim Baker; Sunny Baker
Published by McGraw-Hill Companies, The
ISBN 10: 0070036888 ISBN 13: 9780070036888
Used Hardcover Quantity Available: 1
Seller:
ThriftBooks
(Auburn, WA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Companies, The. Hardcover. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0070036888I3N00

More information about this seller | Contact this seller

Buy Used
US$ 4.05
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Sunny Baker & Kim Baker
Published by New York: McGraw-Hill Book Company, 1993 (1993)
ISBN 10: 0070036888 ISBN 13: 9780070036888
Used Hardcover Quantity Available: 1
Seller:
Martin Lanaux Bookseller
(Fairhope, AL, U.S.A.)
Rating
[?]

Book Description New York: McGraw-Hill Book Company, 1993, 1993. Hardcover. Dust Jacket Included. Trade Paperback. As New. Seller Inventory # 17930

More information about this seller | Contact this seller

Buy Used
US$ 3.00
Convert currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, rates & speeds

7.

Sunny Baker
Published by McGraw-Hill Inc.,US (1992)
ISBN 10: 0070036888 ISBN 13: 9780070036888
Used Hardcover Quantity Available: 1
Seller:
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Inc.,US, 1992. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in good condition. Seller Inventory # 5373313

More information about this seller | Contact this seller

Buy Used
US$ 2.52
Convert currency

Add to Basket

Shipping: US$ 7.06
From United Kingdom to U.S.A.
Destination, rates & speeds